Audit - Cart-Power https://cart-power.com CS-Cart custom development for marketplaces and online-stores Thu, 21 Dec 2023 07:17:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://cart-power.com/wp-content/uploads/2021/12/cropped-favicon-150x150.png Audit - Cart-Power https://cart-power.com 32 32 CSiRentals – Professional Photo and Video Equipment Rental Service https://cart-power.com/portfolio/csirentals/ Mon, 05 Sep 2022 10:36:43 +0000 https://site.cartpower.tech/?post_type=portfolio&p=20473 The project offers online rental of photo and video equipment, with the possibility of arranging the equipment delivery. CSiRENTALS clients are major USA TV and film companies, photographers and media.

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Professional photo and video equipment rental service

The project offers online rental of photo and video equipment, with the possibility of arranging the equipment delivery. CSiRENTALS clients are major USA TV and film companies, photographers and media.

Field: rental of photo and video equipment   Country: USA   Website: CSiRENTALS

Client’s problem

Our client did not have a clear mechanism for calculating the cost, managers had to personally contact the customers, find out the details of the order, check the calendar for working and non-working days, and spend a lot of time processing one client.

Main goals

  • Implement the possibility of flexible calculation of the rental cost depending on working days, rental period, delivery of equipment
  • Implement enhanced user verification
  • Make the responsive design for different device

Our working process

Automatic calculation of the rental price based on the details of the order

A convenient mechanism takes into account all possible settings for calculating the cost. You can create flexible tariff plans, depending on the days of the week and their quantity. The rental conditions are configured by the administrator once, then the cost will be automatically calculated based on the details of the customer’s order.


For example, if the rental is issued for the weekend and the equipment is returned on Monday before 9 am, then payment is taken for one day.

From the client side, the rental mechanism is as simple as possible in terms of design:

  1. Search for the right product
  2. Adding to cart
  3. Choice of rental date
  4. Choice of pickup and delivery location
  5. Order confirmation

You can borrow equipment from one office and return it to another. The customers just need to select the desired office from the drop-down list.


The terms of the rental price are highlighted by hints in the catalog.

Three-step verification to confirm the reliability of the tenant

Renting the equipment is a very expensive service, so there are risks of unscrupulous customers. Transaction security is one of the most important concerns. To check the trustworthiness of users, we have provided verification using Telesign, Emailage, USPS-validators. CS-Cart connects via API to these three systems and checks the user in their databases.

  • Telesign checks personal information: does such a person really exist, how good is his financial history.
  • Emailage checks the email from which the order was placed and whether the entered data matches it.
  • USPS checks the user’s physical address to see if it matches the person who placed the order, whether such an address exists, and what reputation the address has.

Possibility of online payment and delivery

After the implementation of the customers’ verification system, verified ones do not have to visit the office. You can pay online and arrange delivery. The form of payment includes delivery services, which are automatically included in the calculation of the rental price.

Separate registration form for individuals and legal entities

The users of the service are both film studios and individual photographers and cameramen. We have updated the checkout to distribute users into groups during registration, without losing usability: a business account or an individual. And also added a check for bots via SMS or email.

Convenient mobile version

We made an adaptive layout so that the content is attractively displayed on mobile devices and brings excellent conversion.

Our work results
  1. Flexible tariff settings
  2. Automatic calculation of the cost of rent
  3. Reduced risks of dishonesty of tenants
  4. Mobile Conversion
Services:
Usability audit

We’ll put your website under the microscope and figure out what stops it from increasing conversion and hinders customer convenience.

Integration with 3rd party services

Sync your store with CRM, marketplaces, shipping and payment systems

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

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Lake Lite – Online Store of Lighting Equipment for Boats and Piers https://cart-power.com/portfolio/lake-lite/ Fri, 22 Apr 2022 05:39:17 +0000 https://site.cartpower.tech/?post_type=portfolio&p=17796 Redesign service based on researching results of target audience.
New convenient interface.

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Lake Lite online store redesign

Innovative solar lighting and boat lift business. Everything for safe and comfortable walks on the water.

Lake Lite products are developed and engineered at our Indiana headquarters, where they are extensively tested and improved. Lake Lite’s goal and mission is to produce unique and quality piers and boat lift lighting products that exceed customer expectations.

Field: sales of equipment for piers and boats   Country: USA   Website: Lake Lite

Client’s problem

We have been cooperating with Lake Lite Inc. for many years and were regularly updating the functionality of the store. However, the design was based on the Responsive Theme back in 2014 and hasn’t been updated since. It is important that Lake Lite sells high-end products that are used in yacht clubs, when equipping private piers, and buyers are people with high incomes. Obviously, in 2021, the design developed in 2014 no longer meets modern requirements and does not correspond to the status of the client and the quality of his products. There was a risk that such an outdated design could simply scare off new wealthy buyers.

We offered the client to develop a new design and update the appearance of the online store, based on the latest marketing research and UI/UX principles.

Our work plan
Target audience analysis

To make a high-quality UI/UX design, you need to analyze the target audience and the competitive environment well. This will show exactly how users behave, how to change the appearance of the store and what design elements to use.

The target audience (TA) of the client is people leading a measured lifestyle: wealthy Americans over 40 years old. They spend time with family, live in private houses, have their own piers or use private bays. They search for information on the Internet and often make a purchase decision by watching YouTube videos.

We combined data on the target audience in the form of Customer Journey Map and User Flow, which shows how customers interact with Lake Lite products and what influences the purchase decision. Problematic areas of interaction with customers and steps that need to be taken into account when redesigning to improve customer experience were immediately outlined.

Competitor analysis

Lake Lite has 7 biggest competitors whose websites we analyzed in the following areas: user experience, content, technical side, marketing side. For clarity, we evaluated the results on a 10-point scale and reflected them in the summary table.

Research results

After analyzing the target audience and competitors, we came to some conclusions.

First of all, the design should be adapted to mobile devices and take into account all modern trends in mobile application development, namely:

  • Bottom menu bar
  • High header for easy scrolling content
  • Icons must be accompanied by a caption
  • Large high-quality photos and videos

Taking into account the characteristics of the target audience and the theme of the site, we chose Material Design as the main design style. This is Google’s design language, which is a great guide to visual, dynamic, and interactive design across platforms and devices.

What are the features of Material Design?
01
Intuitiveness

The user should be able to intuitively navigate the site through visual interface elements.

02
Polygraphy

The principles of print design are used to focus attention on the desired element, simplify navigation in the interface, and intuitively convey the meaning of its elements. It is characterized by rich, even colors, sharp, defined edges, large typography and padding between elements.

03
Focus on the user

All interactions take place in one environment, interactive objects move from one environment to another without interrupting the sequence.

04
Interactivity

The page responds to any movement of the user, and each transition should be smooth. Interactive elements should be clear enough to be clearly distinguished from static elements (content, state information, etc.)

05
Functionality

It is important to focus the user's attention on the main points in order to direct him in the right direction.

06
Mindfulness

In addition to the fact that each action is pleasant and easy to perform, the user must clearly understand what and why he is doing and where the next touch will lead him. Feedback is clear and easily recognizable.

Due to the fact that the target audience makes purchase decisions by looking at reviews on YouTube, it is necessary to add videos to product page. This can be done by creating your own content or by embedding a YouTube video.

Principles of the new Lake Lite design

So, what is the new design of the Lake Lite online store?
Here are the main principles that formed its basis:

Good first impression

A discreet yet attractive color scheme that instantly directs the eye to what the user is most likely to be looking for.

Mobile version of the site

Easy to use mobile version of the site, on the main page of which you can find everything you need.

Free text search capability

Up to 30% of buyers use the site search tool – and these are usually “warm” users who know exactly what they are looking for.

Capture forms on the site

We were guided by the fact that the best sites have simple one-step forms that are easy to fill out. Whether it’s a feedback form or a service request form, it should be absolutely simple and easy to fill out.

We save buyers time and increase the likelihood of a purchase by limiting the number of fields to fill out and offering multiple selection buttons.

Videos

A video gallery with reviews helps to navigate the assortment and choose the right product. In general, the presence of a video gallery has a buyer to the site and increases loyalty.

Product photos

Products photos are real and presented from different angles. The more detailed the user can view the product, the greater the chance that he will place an order.

Special offers

The page with special offers is user-friendly and provides the necessary details, such as the list of products covered by this offer, the discount amount and the end date of the offer.

Emphasis on simple site navigation

Logical navigation leads the buyer from entering the site to purchase.

Our work results

The new modern design, developed based on the analysis of the target audience and competitors, takes into account the principles of UI/UX and Material Design. Thanks to this, the appearance of the online store as a whole finally corresponds to the price segment of the client. The interface attracts users, helps in navigation and solves their problems in any interaction scenario, which means that it leads to more purchases and more sales.

Services:
Usability Audit

We’ll put your website under the microscope and figure out what stops it from increasing conversion and hinders customer convenience.

Online Store Redesign

We’ll create a relevant design, renew site structure and make a clear interface. Adjust your store to current business goals.

UI/UX Design Development

We develop an attractive interface for your store and highlight the brand value. Your customers will want to come back and make a purchase again.

We will find solutions for everyone

We will find solutions for everyone

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

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