Migration - Cart-Power

Steelracing: a Complete Update of the Online Motorcycle Store

Руслан Ханбиков — Fri, 03 Nov 2023 10:31:49 +0000

Complete update of the online motorcycle store

Steelracing is an online store of various motorcycle equipment from scooters to snowmobiles with a delivery service throughout Russia. Working directly with motorcycle manufacturers allows the store to set low prices and guarantee fast order fulfillment.

Client problem

The client’s store was built on WordPress with an e-commerce module. This CMS is well suited for online stores with a small product range of up to 100 units. But our client has more than 2000 of them.

To implement all the capabilities of a full-fledged online store with delivery, you need to install additional modules and extensions.
New blocks and website elements cannot be adapted to the business design.
Due to the lack of technical support, all improvements and changes are made independently or through third-party programmers.

As a result, the online store did not look attractive, and management became difficult.

Main goals

Transfer the client’s store to CS-Cart while maintaining the site structure and all content on the pages.
Develop an up-to-date design and integrate it on the website.

What have we done

1. Created a migration plan map and transferred data

For the client, it was important that all content be preserved on each page. For migration, we chose a license for online stores and UniTheme to develop further design. CS-Cart is ideal for an online store, it allows the client to independently add blocks and effectively manage the site. The variety of delivery methods covers the client’s main USP – fast delivery to any region.
We described the site structure and made a plan to transfer all the data.

2. Developed a new design based on the UniTheme template for each page

As it was before

How is it now

Homepage

The main advantages are clearly marked and complemented by icons.
More space was allocated and allocated for the catalogue.
Added your own style to the headings.

Product Catalog

Now you can get to the catalog through a separate button in the header from any part of the site.
View the catalog in a list or table.
Convenient filters and important information.

As it was before

How is it now

As it was before

How is it now

Product Card

We saved all the content, but grouped it and designed it in a corporate style.
The product photo feed is not hidden in the slider.

Added Bright Graphics and Individual Style

Dynamic catalog with attractive graphics.
Important filters have been highlighted.
Illustrations on important buttons make them stand out from the general content.

Optimized Everything for Mobile Devices

A website adapted for mobile devices provides a more convenient and pleasant user experience, and better attracts and retains customers. It also improves SEO indicators and increases visibility in search engines.

Work Results

We expanded the capabilities of operating and managing an online store by migrating to CS-Cart:

1. Now you can easily add and manage new items, so that the store administrator can handle it himself.

2. The store is completely ready to re-optimize the content.

The new website design creates a pleasant user experience for customers:

3. The hierarchy and balance of elements on the page groups the content so that the search for the necessary motorcycle equipment is simple.

4. Bright graphics and corporate identity immerse in learning and motivate the buyer to convert.

Services:

Migration to CS-Cart

We will transfer your website without data loss if the current online store platform is no longer suitable.

Redesign

We will develop a modern selling design taking into account your characteristics and modern requirements.

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post Steelracing: a Complete Update of the Online Motorcycle Store first appeared on Cart-Power.

Elit – Everything for Doctors on One Website

Cart-Power Team — Fri, 16 Sep 2022 12:25:55 +0000

Everything for doctors on one website

Elit is a medical marketplace with a huge product variety. This is a unique platform for a focused audience with its own expertise. It combines not only special clothing and medical equipment sellers, but also educational institutions.

Main goals

Our client had a production of medical clothing, which he was selling in his online store developed on Bitrix platform. In addition, he had a parallel project – the sale of medical products. Thanks to the accumulated experience in the medical field, the idea was born to combine two projects and create one large marketplace for the sale of medical clothing, literature, equipment, and training courses.
We needed a platform for medical organizations, doctors, where they can not only purchase the necessary products in one place, but also get information, opinions, and exchange their experiences.

Our work process

Platform selection and catalog transfer from 1C

The CS-Cart Ultimate for marketplaces was chosen as the CMS.

Its wide default functionality is enough not only to create a highly loaded project, but also allows to scale the marketplace and expand the geography in the future.

Data transfer from 1C to CS-Cart.

Our client has two working 1C databases: one contains the names of products with their technical names, the second database manages the stock remains and the product names familiar to the buyer.

Data is automatically downloaded from two databases, then data on the name, manufacturer, properties, prices, quantity are linked and uploaded to the marketplace. Then data from orders is being returned to 1C. Thanks to the CommerceML(1C) add-on, CS-Cart allows you to do both manual and automatic uploads and facilitates bookkeeping in 1C.

In order for a vendor to place products on the marketplace, they must be reflected in the warehouse.

In order to do this, a request with product data is sent to 1C, where this information is processed, Then the vendor receives a notification back that his application has been successfully processed and the products have been placed successfully.

Settings for vendors

The marketplace offers vendors free placement, entrance with any number of products, and provides assistance in their promotion. Thanks to the accumulated experience and built relationships, vendors definitely fall into our client’s target audience.

To become a vendor, it is enough to send an application and pass moderation by the marketplace administrator.

The marketplace has many rules and a certain offer for vendors, according to which they are being moderated. For this purpose we have developed the “Vendor Documents” add-on, which simplifies all the processes for administrators.

We have created a Knowledge Base for vendors,

which contains instructions, tips, for example: how to work with orders, manage products, add products, change prices. They can be created manually for different sections of the site.

Order status chain notification.

The marketplace has its own rules for processing orders, and if the vendor does not process orders for a long time, then the marketplace administrator receives a notification by mail.

Promotions.

The marketplace has their own list of discounts in which vendors may participate in. In order to do it the vendor needs to choose the size of the product discount from the proposed by the Administrator range.

Partner stores are presented interactively on the map.

It is possible to search by cities and by vendors.

Vendors can become authors on the marketplace blog for free and promote their products.

Read more about this in marketing tools.

Customers functionality

Registration

The user can register on the site in 2 steps thanks to our “Registration by phone number with OTP” add-on. Buyers do not waste time filling out long forms and go straight to shopping.

Product page

The product page with a preview is filled with high-quality photos that can be enlarged. The buyer has the opportunity to compare, add the products he likes to his wishlist.

Some products combine features, such as grouping by height and size. On some of them, you can choose height and size separately.

Communication channels

Visitors can get advice directly from the vendors or ask the marketplace employees. For a quick way to contact the customer service department and clarify questions, you can use the integrated JivoChat and Telegram bot.

Filters

Since the assortment is large, the marketplace offers wide flexible filter settings and sorting products in different categories.

Checkout

A simple checkout form involves choosing a delivery method, payment, and the ability to place an order as a legal entity. Elit accepts requests for custom orders, such as uniform tailoring for a medical clinic.

The documents

A separate return policy page, with the ability to download an application, makes shopping safe, written instructions expedite the return process and increase brand confidence.

Marketing Tools

Special themed blog

Marketplace employees regularly communicate with manufacturers, conduct comparative analyzes and share expert opinions through a blog that bears the authentic name “Ordinatorskaya” which means “Medical staff room”. It talks about technologies, benefits, and gives independent recommendations. Vendors, manufacturers and sellers can post their articles and materials on the marketplace blog for free. The administrator will help with choosing a topic, writing an article and publishing the material.

In addition, the blog publishes announcements of medical events, exhibitions, and conferences.

Thus, vendors get a powerful content marketing tool for free to promote their brand, which generates organic traffic, increases the trust and loyalty of visitors.

Product labels

Thanks to the “Product labels” add-on in the catalog, you can highlight and draw the attention of buyers to the popular, new or promotional products. Color, size and image of the label can be customized by the customer for the desired purpose.

Subscribe and share on social networks

Subscribing to news, promotions and discounts works with warm users and opens up a new email marketing advertising channel. It will help convince visitors, remind you of abandoned carts and turn a loyal audience into regular customers.

Sharing buttons in social networks allow you to expand your audience reach, raise brand awareness or tell about important promotions and contests.

Our work results

The combined efforts have resulted in a unique marketplace for doctors and clinics, which attracts more than 50,000 monthly users. It presents 10,000+ products and employs 100+ partners.

The marketplace plans to expand its partner network and sales geography.

Services:

Marketplace development

Create your fast scaling marketplace easily. Integrate with CRM, Ebay, or Amazon. Sell anything on the website, on social media or in person.

Functionality development

Add new capacities to your business. Extend functionality for current needs and fix old bugs.

Migration to CS-Cart

Migrate your store to CS-Cart if your current CMS is not enough.

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post Elit – Everything for Doctors on One Website first appeared on Cart-Power.

Podguznikoff – Online Store for Children’s and Household Products

Cart-Power Team — Mon, 12 Sep 2022 05:58:31 +0000

An online store for children's and household products

The Podguznikoff online store is a reliable and proven supplier of everything necessary for maternity and children from birth. Due to the fact that the online store purchases goods directly from manufacturers, the prices in it are lower than those of competitors.

Client problems and tasks

Podguznikoff.ru is an online store operating in Moscow and the Moscow region. It has partners from other cities who sell similar products under the Podguznikoff brand. However, the product base, inventory balances and prices for each store are different. The client decided to combine the entire business on one site, but the platform on which he worked was not suitable for this.

Store migration to CS-Cart without data loss
Design integration based on Youpi theme
CommerceML modification
Independent showcases for regions

Our work process

Moving to CS-Cart

We transferred the data of the client’s online store to the CS-Cart Ultimate multi-store platform, designating Moscow and the Moscow Region as the main storefront of the seller. Additional showcases were created for regional promotion. All existing processes and store data were preserved.

All storefronts are managed from one administrative panel, but regional administrators can be provided with the different access rights.

Design on a turnkey solution

The client chose the Youpi theme as the basis for the design. The choice of a standard solution allowed him to significantly save the budget. Even taking this into account, the Podguznikoff online store does not look like other stores using the Youpi theme since we have redesigned many elements.

We removed unnecessary items in the menu, redesigned the product list page and the product detail page. Each element brings the user closer to making a purchase.

On the right in the checkout there is a floating block with products. A convenient feature is that products are hidden while scrolling.

Transfer of the loyalty system without losing user data

The old version of the Podguznikoff store had a loyalty program for customers functioning for a long time. The store’s clients collected purchases for a certain amount and received a status that gave them bonuses on their next purchase.

We implemented the same system on CS-Cart Ultimate. At the same time, we transferred data about all customers from the old store and assigned them the same status that they had in the old version.

On the storefront side it looks like a block of bonus points under the price of the product. The buyer can see how many points he will receive upon purchase. If the user is authorized on the store, then his current status will be highlighted.

CommerceML is a standard add-on for exchanging online store data with accounting systems: 1C, MySklad, Class365. By default, changing the status of an order from 1C occurs directly in the database and is not displayed in CS-Cart. Because of this, the client had difficulties in acquiring bonus points. CS-Cart simply did not determine that the order was completed and points could be awarded. We set the exchange with 1C in such a way that the status “Completed” comes to CS-Cart through a standard function first, and only then it changes in the database. By doing this we eliminated all the failures in scoring points.

Unit price for products sold in packs

In order for the buyer to know exactly which packaging is more profitable, and not to calculate the price per unit in products that come in packs (for example, diaper packaging), we made an automatic unit price calculation for such products.

In order to do this, we have improved the product entity itself in the store: the system now calculates the price per unit for all the composite products. The product page displays both the price per package and the price per unit.

A block with products similar to the selected one, but with a lower price per unit, is automatically generated. The system compares prices and highlights the best offer.

Convenient registration

We improved the account registration: the buyer registers by phone number, specifies e-mail. And when entering your personal account, it uses what is more convenient for him as a login.

When placing an order, you can choose either to register or to log in as a guest.

The buyer himself indicates whether he needs a call back

Many buyers do not like it when the store manager calls back and clarifies the details of the order. Especially for them, we added a checkbox: the buyer checks the box, the manager sends the order. It’s simple: no extra calls.

Automation of administrator’s actions

The online store accumulated a cache of stored pages, which clogged the server space and slowed down the system. We suggested to the customer that this problem should be solved by using our Automatic Administrator Tasks add-on.

This add-on is useful not only because it automatically cleans the page cache, but also automates other routine tasks in the online store:

data export/import;
clearing the cache;
file backup;
deleting logs, etc.

Our work results

The new stylish design attracts the attention of buyers.
Convenient management of the different storefronts from a single admin panel.
Calculation of delivery depending on the distance from the Moscow Ring Road.
A user-friendly product page structure and an integrated reward points system help drive sales.
Saving administrator’s time.

Services:

Migration to CS-Cart

Migrate your store to CS-Cart if your current CMS is not enough.

Online store redesign

We’ll create a relevant design, renew site structure and make a clear interface.

Functionality Development

Add new capacities to your business. Extend functionality for current needs and fix old bugs.

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post Podguznikoff – Online Store for Children’s and Household Products first appeared on Cart-Power.

Stomdevice – Dental Equipment Online Store

Cart-Power Team — Mon, 05 Sep 2022 05:08:13 +0000

A dental equipment online store

Stomdevice sells dental products: professional instruments, consumables and equipment. Prompt deliveries directly from manufacturers in Russia and CIS countries.

Client’s Description

Stomdevice regularly participates in international and regional exhibitions, and cooperates with global brands in the dental industry. The online store blog features the latest dental news and equipment reviews so that customers can learn everything about the product they need before buying.

Our goal was to make a user-friendly interface for individuals and legal entities.

Our work process

Improved brand page

For dental clinics it is often important to buy a product of a certain brand or country of origin. For example, one of the buyers trusts equipment and components exclusively made in Germany, while the other equips his dental office only with brands from Israel.

For such cases, we have customized and improved the brands page. In addition to the standard alphabetical order, we assigned a new characteristic to all brands — the country of origin, and added a filter by country in a separate block. For clarity, the producing countries are indicated not by text but by their flags.

Now the customer can simply click on the country flag and the page will sort the brands by their country of origin.

For example, by clicking on the flag of Austria, you will get a selection of Austrian dental equipment brands.

Number of available products is indicated near each brand and each name is clickable. From here you can go to the page of any brand and continue to make purchases as usual.

Creation and sending of a commercial offer online

Since the scope of Stomdevice is B2B segment, buyers do not always simply add the necessary products to the cart and place orders on their own. Very often the transactions are made outside of the online store with the personal participation of sales managers. They personally call up representatives of dental clinics, select the most suitable products for them and then sign supply contracts.

We’ve developed an ability to generate commercial offers online during a conversation or after it is completed, so the ready commercial offer is sent to the buyer’s email with a minimum of managers’ efforts.

We have added the "Commercial offer" button on all product pages, as well as on the checkout page. Next, there are two options:

1. If a commercial offer needs to be sent for one product only, then the manager can immediately go to the form for filling out a commercial offer right on the page of this product.

2. If the commercial offer must contain several products, then the manager adds them to the cart like in a regular order, and from the checkout page he goes to the form for filling out the commercial offer using the same button as on the product page. This is very convenient, since all selected products will be automatically added to the commercial offer with pictures, articles and selected characteristics.

Whichever option the manager chooses, as a result, a form for filling out a commercial offer will be opened. Some information will already be filled in automatically, and the rest will have to be entered manually. At last, the manager clicks the “Submit” button and the commercial offer is sent to the buyer’s email.

Integration with delivery services

In order to carry out deliveries not only throughout Russia, but also to the CIS countries, different delivery methods are supported: Business Lines, Boxberry, Russian Post, CDEK, Crastin, delivery by courier. In order to determine the delivery point with an accuracy of the area, we integrated the MainMap and DaData services.

The client chooses the most convenient service in terms of cost and delivery time right on the checkout page.

Product reviews

We have added the Extended Reviews add-on in order to make information about the product as useful as possible for buyers.

Reviews not only help to get additional unique content, but they also help customers quickly make a purchase decision.

Promotions and discounts

The site has more than 9,000 products and various regular promotions and discounts. A separate section “Sale” has been added to the main menu in addition to the filters in product categories in order to draw the attention of buyers to the special offers.

The search for promotional products has become simple and fast and can be done in two clicks.

Our work results

Quick catalog navigation through the brands page.
A convenient interface for compiling and sending commercial offers to b2b clients.
Geolocation to accurately determine shipping costs.
Improved design and functionality of the product page.

Services

Functionality Development

Extend functionality for current needs and fix old bugs

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post Stomdevice – Dental Equipment Online Store first appeared on Cart-Power.