Redesign - Cart-Power https://cart-power.com CS-Cart custom development for marketplaces and online-stores Thu, 21 Dec 2023 07:21:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://cart-power.com/wp-content/uploads/2021/12/cropped-favicon-150x150.png Redesign - Cart-Power https://cart-power.com 32 32 K9 Shop – Store Update and Functionality Improvement https://cart-power.com/portfolio/k9-shop/ Tue, 05 Dec 2023 05:06:37 +0000 https://cart-power.com/?post_type=portfolio&p=24715 We upgraded the platform, redesigned it and added accounting automation

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k9 Shop

K9 Shop — Store Upgrade
and Functionality Improvement

K9 Shop stands out as an online retailer specializing in equipment and products for animals. What distinguishes K9 Shop from other pet stores is its substantial expertise in training dogs, including work with police and intelligence agencies.

With this expertise, K9 Shop is well-versed in understanding the needs of dogs and their owners.

Field: sale of pet products   Country: Netherlands   Website: K9 Shop

Client problem

We’ve had a long-standing partnership with K9 Shop, providing regular assistance with enhancements and upgrades. This time, the store sought our help not only with platform upgrades but also with redesigning. Furthermore, they encountered challenges with maintaining accounting records and managing other sales channels, such as marketplaces.

Main goals:

  1. Platform upgrade
  2. Store redesign
  3. Implement accounting automation
  4. Enhance Vendiro integration for multi-platform sales

What have we done

1. Upgrade CS-Cart

We regularly upgrade the store, beginning with version 4.1.3, and we have now upgraded it to version 4.16.1 (at the time of composing this article).

Why upgrade your store’s platform?

  • Add new features and functionality
  • Speed up your store’s work
  • Add security upgrades
  • Maintaining older versions is expensive
cs-cart upgrades

2. The website and checkout page have undergone a redesign

The UX design on critical pages like checkout is of utmost significance as this is where conversions take place. Competent UX ensures that users seamlessly navigate from one step to another, ultimately achieving their desired goal. It’s vital for the checkout process to be simple and user-friendly.

We have slightly changed the design of the pages and added a more modern look to them

For some products you can add your own text, for example the dog's name

3. Enhanced integration with Vendiro

Vendiro seamlessly integrates e-commerce platforms with over 70 popular marketplaces in Europe, including Bol.com, Amazon, and Real.de. This solution streamlines pricing, orders, and returns automation. However, the specific catalog upload from Vendiro is incompatible with CS-Cart, leading our client to manage two separate catalogs simultaneously.

Solution:

We made an automatic editor that uploads a file with products once a day, converts it and transfers it to CS-Cart. Also in the opposite direction: the file with orders placed in the store is converted and transferred to Vendiro. This simplifies sales statistics and eliminates duplicates. Now data transfer is carried out completely without the participation of the administrator.

CS-Cart integration with Vendiro

4. Implement accounting automation

The client’s accounting was carried out manually, without the use of automation tools. And there were many difficulties with providing data to the tax office. It was difficult to confirm accounting adjustments for returns.

Solution:

We automatically processed orders once a day, generated paid invoices in PDF format and stored them on the server. When the administrator needs to provide data, he will simply download the required period and provide the data.
To prevent issues with incomplete tax returns, the store generates the required adjustment file each month, considering factors such as delivery, discount purchases, returned items, and paid.

Bulk print PDF CS-Cart

Work Results

The website now offers a seamless customer experience and an appealing visual design.

The introduction of accounting automation saves administrators time.

Integrating the catalog with the marketplace minimizes errors and broadens sales opportunities.

Services:
Redesign

We’ll create a relevant design, renew site structure and make a clear interface.

Upgrade CS-Cart

Upgrade your CS-Cart to the latest version and keep your store in trend.

Functionality Development

Add new capacities to your business. Extend functionality for current needs and fix old bugs

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

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]]> Steelracing: a Complete Update of the Online Motorcycle Store https://cart-power.com/portfolio/steelracing/ Fri, 03 Nov 2023 10:31:49 +0000 https://cart-power.com/?post_type=portfolio&p=24059 We transferred the site to CS-Cart and did a complete redesign

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Steelracing logo

Complete update of the online motorcycle store

Steelracing is an online store of various motorcycle equipment from scooters to snowmobiles with a delivery service throughout Russia. Working directly with motorcycle manufacturers allows the store to set low prices and guarantee fast order fulfillment.

Field: sale of motorcycles at affordable prices   Country: Russia   Website: Steelracing

Client problem

The client’s store was built on WordPress with an e-commerce module. This CMS is well suited for online stores with a small product range of up to 100 units. But our client has more than 2000 of them.

  • To implement all the capabilities of a full-fledged online store with delivery, you need to install additional modules and extensions.
  • New blocks and website elements cannot be adapted to the business design.
  • Due to the lack of technical support, all improvements and changes are made independently or through third-party programmers.

As a result, the online store did not look attractive, and management became difficult.

Main goals

  1. Transfer the client’s store to CS-Cart while maintaining the site structure and all content on the pages.
  2. Develop an up-to-date design and integrate it on the website.

What have we done

1. Created a migration plan map and transferred data

For the client, it was important that all content be preserved on each page. For migration, we chose a license for online stores and UniTheme to develop further design. CS-Cart is ideal for an online store, it allows the client to independently add blocks and effectively manage the site. The variety of delivery methods covers the client’s main USP – fast delivery to any region.
We described the site structure and made a plan to transfer all the data.

2. Developed a new design based on the UniTheme template for each page

steelracing home page before As it was before
Steelracing homepage after How is it now

Homepage

  • The main advantages are clearly marked and complemented by icons.
  • More space was allocated and allocated for the catalogue.
  • Added your own style to the headings.

Product Catalog

  • Now you can get to the catalog through a separate button in the header from any part of the site.
  • View the catalog in a list or table.
  • Convenient filters and important information.
As it was before
Steelracing product catalog after How is it now
Steelracing product card before As it was before
How is it now

Product Card

  • We saved all the content, but grouped it and designed it in a corporate style.
  • The product photo feed is not hidden in the slider.

Added Bright Graphics and Individual Style

  • Dynamic catalog with attractive graphics.
  • Important filters have been highlighted.
  • Illustrations on important buttons make them stand out from the general content.
steelracing

Optimized Everything for Mobile Devices

A website adapted for mobile devices provides a more convenient and pleasant user experience, and better attracts and retains customers. It also improves SEO indicators and increases visibility in search engines.

steelracing mobile

Work Results

We expanded the capabilities of operating and managing an online store by migrating to CS-Cart:

1. Now you can easily add and manage new items, so that the store administrator can handle it himself.

2. The store is completely ready to re-optimize the content.

The new website design creates a pleasant user experience for customers:

3. The hierarchy and balance of elements on the page groups the content so that the search for the necessary motorcycle equipment is simple.

4. Bright graphics and corporate identity immerse in learning and motivate the buyer to convert.

steelracing
Services:
Migration to CS-Cart

We will transfer your website without data loss if the current online store platform is no longer suitable.

Redesign

We will develop a modern selling design taking into account your characteristics and modern requirements.

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post Steelracing: a Complete Update of the Online Motorcycle Store first appeared on Cart-Power.

]]> LED Outfitters – Sale of Signaling Equipment and Special Equipment for Cars https://cart-power.com/portfolio/ledoutfitters/ Mon, 05 Sep 2022 11:38:45 +0000 https://site.cartpower.tech/?post_type=portfolio&p=20501 We've made online store redesign, simplified registration and checkout processes.
Thanks to implement marketing tools the website conversion was increased.

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Sale of signaling equipment and special equipment for cars

Since 2002, Led Outfitters has been a supplier of high quality emergency lighting for Police, Ambulance, Fire Brigade, Construction, Tow Trucks and Personal Vehicles.

Their products meet the high standards and requirements of state and municipal organizations. The main task of Led Outfitters is to meet high standards of safety in extreme conditions.

Field: Sale of signaling equipment and special equipment for cars   Country: USA   Website: LEDOutfitters

Client’s problem

The client’s website has been running on the CS-Cart platform since 2005. During all this time, there have been no significant design updates. Over such a long period of time online buyers have become accustomed to modern models of interaction in the online environment.
The client contacted us in order to analyze marketing tools and implement them on the website, update the store and create a new design that is relevant to the new requirements.

Main goals

  • Create a new store design that meets modern usability requirements
  • Implement marketing tools aimed at increasing conversions
  • Update the platform

How we did it

Research of the target audience and competitors

The target audience of the customer is municipal organizations: police, ambulance, fire service, as well as cargo carriers, snow removal and road repair companies. Since the work of these services takes place in difficult and extreme conditions, safety and high quality is an important criteria when choosing an equipment supplier.

After analyzing the websites of competitors, we found out areas for growth and highlighted the main advantages of the client.
The site should convey to the audience guarantees of equipment reliability, fast service and reflect the trust in customers.

Prototyping and development of a new design

We prototyped the main pages in order to fix usability bugs and create a new way to interact with users

The ready-to-go website theme did not fit the requirements of our client, so we created a custom design from scratch. The new layout focuses on large typography and illustrations with an emphasis on the already classic needs of the client – the clarity and intuitiveness of design. We picked up and divided colors and fonts into basic and complementary ones.

 

We redesigned the logo

The main idea of ​​the logo has remained unchanged: the recognizable image of a flashing beacon is made of simple shapes plus the company name. But the fonts, colors and styles have been updated to match the new UI-kit. As a result, it has remained recognizable for old customers, but at the same time it meets new trends.

Implementation of the new design

Selected USP

The main advantages of the client were highlighted with bright banners and added to the main page to make a simple return policy, free shipping, equipment quality assurance and competitive price available at a glance.

Catalog

Product categories, in addition to the standard “burger” menu, were made clear and simple on the main page. We eliminated product duplication in the catalog and added a color scheme for simple and intuitive navigation.

For the convenience of users, we added: product sorting, the ability to quickly purchase from the catalog and setting the products view (list, tiles).

Product page

We made the product page as informative as possible for the client:

  • selection of available product specifications;
  • viewing ratings and reviews, as well as the ability to ask a question, increases trust and broadcasts an open relationship with customers;
  • in addition to the text description, we added video reviews on YouTube – the expansion of visual content increases the likelihood of a purchase;
  • the ability to see how many views and purchases there were, as well as adding to favorites are simple tools that encourage purchases.

In addition, the company’s work policy is broadcast on each card: free shipping on most products, a simple return policy regardless of the reason, quality assurance.

Registration and checkout

Purchase and registration processes were not only separated for individuals and legal entities, but also simplified and made more understandable. As a result, the registration process became faster, and the client’s path to conversion was shorter.

Purchasing through a guest account simplifies the process and increases the likelihood of conversion, as the client does not need to create and verify an account.

Additional features

  • Added a subscription to updates. For the buyer, this is an opportunity to be aware of new products and discounts, as well as to monitor price changes. For the customer, collecting subscribers is an opportunity to create a full-fledged email marketing, increase sales and shorten the purchase cycle.
  • Thanks to the Advanced Email Marketing modular solution, the customer can collect and analyze information, remind about abandoned carts, manage the customer lifecycle and maximize the return on subscriptions.
  • Reviews and comments about purchased products provide the most useful and detailed information, generate additional content and increase customer confidence.
  • In addition, after updating the platform and optimizing video content, the speed of the online store has increased.

Work results

It was important for us not just to create a beautiful selling website that meets the latest trends in UX / UI design. An important priority was to preserve and reflect the individuality of the client, emphasize the main advantages and implement them on the site.

As a result, we received an updated online store with clear USPs and modern sales marketing tools.

Shop before redesign

Shop after redesign

Services:
Functionality Development

Add new capacities to your business. Extend functionality for current needs and fix old bugs.

Online Store Redesign

We’ll create a relevant design, renew site structure and make a clear interface. Adjust your store to current business goals.

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

The post LED Outfitters – Sale of Signaling Equipment and Special Equipment for Cars first appeared on Cart-Power.

]]> Lake Lite – Online Store of Lighting Equipment for Boats and Piers https://cart-power.com/portfolio/lake-lite/ Fri, 22 Apr 2022 05:39:17 +0000 https://site.cartpower.tech/?post_type=portfolio&p=17796 Redesign service based on researching results of target audience.
New convenient interface.

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Lake Lite online store redesign

Innovative solar lighting and boat lift business. Everything for safe and comfortable walks on the water.

Lake Lite products are developed and engineered at our Indiana headquarters, where they are extensively tested and improved. Lake Lite’s goal and mission is to produce unique and quality piers and boat lift lighting products that exceed customer expectations.

Field: sales of equipment for piers and boats   Country: USA   Website: Lake Lite

Client’s problem

We have been cooperating with Lake Lite Inc. for many years and were regularly updating the functionality of the store. However, the design was based on the Responsive Theme back in 2014 and hasn’t been updated since. It is important that Lake Lite sells high-end products that are used in yacht clubs, when equipping private piers, and buyers are people with high incomes. Obviously, in 2021, the design developed in 2014 no longer meets modern requirements and does not correspond to the status of the client and the quality of his products. There was a risk that such an outdated design could simply scare off new wealthy buyers.

We offered the client to develop a new design and update the appearance of the online store, based on the latest marketing research and UI/UX principles.

Our work plan
Target audience analysis

To make a high-quality UI/UX design, you need to analyze the target audience and the competitive environment well. This will show exactly how users behave, how to change the appearance of the store and what design elements to use.

The target audience (TA) of the client is people leading a measured lifestyle: wealthy Americans over 40 years old. They spend time with family, live in private houses, have their own piers or use private bays. They search for information on the Internet and often make a purchase decision by watching YouTube videos.

We combined data on the target audience in the form of Customer Journey Map and User Flow, which shows how customers interact with Lake Lite products and what influences the purchase decision. Problematic areas of interaction with customers and steps that need to be taken into account when redesigning to improve customer experience were immediately outlined.

Competitor analysis

Lake Lite has 7 biggest competitors whose websites we analyzed in the following areas: user experience, content, technical side, marketing side. For clarity, we evaluated the results on a 10-point scale and reflected them in the summary table.

Research results

After analyzing the target audience and competitors, we came to some conclusions.

First of all, the design should be adapted to mobile devices and take into account all modern trends in mobile application development, namely:

  • Bottom menu bar
  • High header for easy scrolling content
  • Icons must be accompanied by a caption
  • Large high-quality photos and videos

Taking into account the characteristics of the target audience and the theme of the site, we chose Material Design as the main design style. This is Google’s design language, which is a great guide to visual, dynamic, and interactive design across platforms and devices.

What are the features of Material Design?
01
Intuitiveness

The user should be able to intuitively navigate the site through visual interface elements.

02
Polygraphy

The principles of print design are used to focus attention on the desired element, simplify navigation in the interface, and intuitively convey the meaning of its elements. It is characterized by rich, even colors, sharp, defined edges, large typography and padding between elements.

03
Focus on the user

All interactions take place in one environment, interactive objects move from one environment to another without interrupting the sequence.

04
Interactivity

The page responds to any movement of the user, and each transition should be smooth. Interactive elements should be clear enough to be clearly distinguished from static elements (content, state information, etc.)

05
Functionality

It is important to focus the user's attention on the main points in order to direct him in the right direction.

06
Mindfulness

In addition to the fact that each action is pleasant and easy to perform, the user must clearly understand what and why he is doing and where the next touch will lead him. Feedback is clear and easily recognizable.

Due to the fact that the target audience makes purchase decisions by looking at reviews on YouTube, it is necessary to add videos to product page. This can be done by creating your own content or by embedding a YouTube video.

Principles of the new Lake Lite design

So, what is the new design of the Lake Lite online store?
Here are the main principles that formed its basis:

Good first impression

A discreet yet attractive color scheme that instantly directs the eye to what the user is most likely to be looking for.

Mobile version of the site

Easy to use mobile version of the site, on the main page of which you can find everything you need.

Free text search capability

Up to 30% of buyers use the site search tool – and these are usually “warm” users who know exactly what they are looking for.

Capture forms on the site

We were guided by the fact that the best sites have simple one-step forms that are easy to fill out. Whether it’s a feedback form or a service request form, it should be absolutely simple and easy to fill out.

We save buyers time and increase the likelihood of a purchase by limiting the number of fields to fill out and offering multiple selection buttons.

Videos

A video gallery with reviews helps to navigate the assortment and choose the right product. In general, the presence of a video gallery has a buyer to the site and increases loyalty.

Product photos

Products photos are real and presented from different angles. The more detailed the user can view the product, the greater the chance that he will place an order.

Special offers

The page with special offers is user-friendly and provides the necessary details, such as the list of products covered by this offer, the discount amount and the end date of the offer.

Emphasis on simple site navigation

Logical navigation leads the buyer from entering the site to purchase.

Our work results

The new modern design, developed based on the analysis of the target audience and competitors, takes into account the principles of UI/UX and Material Design. Thanks to this, the appearance of the online store as a whole finally corresponds to the price segment of the client. The interface attracts users, helps in navigation and solves their problems in any interaction scenario, which means that it leads to more purchases and more sales.

Services:
Usability Audit

We’ll put your website under the microscope and figure out what stops it from increasing conversion and hinders customer convenience.

Online Store Redesign

We’ll create a relevant design, renew site structure and make a clear interface. Adjust your store to current business goals.

UI/UX Design Development

We develop an attractive interface for your store and highlight the brand value. Your customers will want to come back and make a purchase again.

We will find solutions for everyone

We will find solutions for everyone

Let's discuss

We will find solutions for everyone

Share your idea and we’ll offer an optimal solution

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