UI/UX design - Cart-Power

Enhancing User Experience in an Online Children’s Products Store: UX Designer’s Tips

Ksenia Cheburova — Wed, 31 Jul 2024 12:27:51 +0000

Quality User Experience (UX) and User Interface (UI) play a crucial role in shaping the initial impression of a store, retaining customers, and ensuring their satisfaction with the service. An intuitive and user-friendly interface helps users easily find desired products and complete purchases, while a positive user experience influences whether they return and recommend the online store to friends.

We interviewed our UX/UI designer, Sergey Rogov, about making an online store for children’s products more convenient and appealing to customers. Sergey has over 10 years of experience in IT, specializing in UX/UI design since 2018. Below, we’ve compiled 7 key aspects for a positive user experience along with practical tips from our UX/UI designer.

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1. Convenient Navigation and Site Structure

A Homepage

The homepage serves as the storefront of the online store and is crucial for making a strong first impression on users. For a children’s products store, it’s essential that the homepage is both visually appealing and functional. It should feature an intuitive menu with main categories prominently displayed. This enables visitors to quickly locate their desired sections and begin searching for specific products.

The homepage should feature attractive banners showcasing promotions and popular items. These banners are vital for capturing users’ attention and encouraging them to explore and make purchases.

Categories and Subcategories

A logical division of products into categories and subcategories helps users quickly find the items they need. This is especially important in an online store for children’s products, as parents often search for items based on their child’s age or gender. Main categories may include “Clothing,” “Toys,” “Furniture,” with subcategories providing further detail, such as “Newborn Clothing,” “Toys for Girls,” “Children’s Room Furniture.”

Convenient filters by age, gender, and product type significantly streamline the search process. For example, if a parent needs to buy a toy for a 3-year-old child, they can quickly filter available options by age category, reducing search time. Additional filters like color, material, and brand can also be useful, allowing users to more precisely find the desired product.

Navigation

Convenient navigation and a well-thought-out site structure are critically important for retaining users and increasing conversions. If visitors cannot quickly find what they are looking for, they are likely to leave the site and switch to competitors.

UX/UI Designer Lifehack: Conduct user experience testing (UX testing) with real users to identify problem areas in navigation and site structure. Based on this feedback, make changes and redesign accordingly.

2. Adaptive Design

It’s crucial for an online store selling children’s products to be optimized for various devices: mobile phones, tablets, and computers. Adaptive design allows the website to automatically adjust to different screens, ensuring usability and simplicity regardless of the device.

Important Elements in the Mobile Version

When developing the mobile version of an online store, the following elements are crucial:

Large and Convenient Buttons: Buttons should be large enough for users to easily tap with their fingers without accidentally hitting adjacent elements.
Simple and Intuitive Navigation: The menu should be easily accessible and immediately understandable to users at first glance.
Optimized Image Formats: It’s best to use lightweight image formats like WebP and implement lazy loading to speed up page load times for the online store.
Single Column Layout: Design should be adapted for vertical scrolling, ensuring a seamless experience as users navigate through the content.
Clear and Concise Information: Avoid lengthy blocks of text. Instead, use brief and informative descriptions for products and promotions to convey information effectively.

These elements ensure that the mobile version of the online store is user-friendly, easy to navigate, and optimized for quick loading and interaction on mobile devices.

3. Fast and Simple Checkout Process

Minimalist Basket

It is important for the basket in an online store for children’s products to be not only functional but also aesthetically pleasing. It should be minimalist and intuitive for users.

Convenient Adding and Removing of Items from the Basket

Users often add and remove items from the basket. This process should be as simple and intuitive as possible.

Displaying All Necessary Data

When placing an order, it’s important for users to see all necessary data: price, quantity of items, and the total amount.

Simple Checkout Form

The fewer steps and mandatory fields there are in the checkout form, the better. This significantly simplifies the purchasing process for users.

UX/UI Designer Lifehack: To reduce the number of fields, use autofill and input recommendations. Place the checkout button at the bottom of the screen or in a fixed panel so that users can easily complete their purchase, even when scrolling through long pages.

Ordering Without Registration

For greater convenience for shoppers, provide the option to place an order without requiring registration.

UX/UI Designer Lifehack: Create a simple guest checkout form and offer users the option to save their information for future purchases if they choose to. Use clear prompts and motivational messages to ensure customers feel confident in their choices.

Variety of Payment and Delivery Methods

Having a choice of payment and delivery methods makes the purchasing process more convenient for different user groups.

4. Informative Product Cards

Product Descriptions

One of the key aspects of a successful online store for children’s products is high-quality and detailed product descriptions. This helps parents make informed choices in favor of the most suitable products for their children.

We explain how to extract maximum benefit from a product card without getting lost in the details in the article The Perfect Product Page: 12 Must-Have Elements And Rules For Mobile Devices.

High-Quality Images

Product photos should be high-quality and show all important details that are crucial for parents when choosing products for their children.

Reviews and Ratings

The system of reviews and ratings helps parents gather real feedback from other users about products, which significantly influences their purchasing decisions.

5. Personal User Account

Order Management

For an online store with multiple categories, it’s important to provide users with the ability to easily track and manage their orders, especially if there are many. For regularly consumed items such as diapers, care products, and baby food, users would find it convenient to repeat purchases through their order history without unnecessary searching through the catalog.

The personal user account allows flexible management of orders by navigating to the respective sections.

UX/UI Designer Lifehack: Develop a user interface for the personal account with clear separation into order history and current orders. Use a color scheme that helps users quickly orient themselves (e.g., green for fulfilled orders, orange for pending, red for canceled). Provide quick access to details of each order, such as status and delivery date.

Saving Preferences

To enhance convenience, offer a feature to save favorite items and account settings, allowing users to save time on future purchases.

Loyalty Program

A loyalty program helps attract and retain customers in an online store for children’s products. It includes a system of bonuses and discounts that stimulate repeat purchases and strengthen brand loyalty.

6. Convenient Customer Service

Online Consultant

For successful interaction with customers in an online store for children’s products, it’s important to provide prompt support and answers to all arising questions.

Frequently Asked Questions (FAQ)

Including a FAQ section in an online store for children’s products helps parents quickly find answers to common questions related to purchasing items for their children.

UX/UI Designer Lifehack: Organize the FAQ section by categories, considering the specifics of purchasing children’s products (e.g., safety, care instructions, age restrictions). Use accordion-style layouts to hide/show answers, making navigation through the section more intuitive. Place a link to the FAQ section in a prominent location so that users can easily access the information they need.

Order Tracking

For parents’ peace of mind, it is important to provide the ability to track the delivery status in real-time.

UX/UI Designer’s Lifehack: Integrate the order tracking feature into the user’s personal account. Ensure users can view the current delivery status on the main page of their account, with details on the location of the order and the expected delivery date. Use clear statuses (e.g., “processing,” “in transit,” “delivered”) and send notifications about changes in delivery status via email or the mobile app.

7. Personalization and Recommendations

Personalized Offers

Offers should be tailored to the interests and needs of each shopper to increase conversions.

UX/UI Designer’s Lifehack: Use machine learning algorithms to analyze users’ browsing and purchase histories. Based on this data, provide personalized recommendations that reflect their preferences. Place blocks with personalized offers on the homepage and product pages, ensuring easy access and visibility.

Email Marketing

Personalized emails with relevant promotions and new products help maintain customer attention and stimulate repeat purchases in the online store for children’s goods.

UX/UI Designer’s Lifehack: Design your emails to reflect your brand and be easily recognizable. Include personalized elements such as the customer’s name and product recommendations based on their previous actions. Use clear and attractive Call-to-Action (CTA) buttons for promotions and new products so customers can easily navigate to the website and make purchases.

Our clients

Owners of online stores often focus on technical aspects or beautiful design, but they forget that it’s the user experience and perception that make your brand attractive and memorable.

UX/UI Designer Lifehack: When designing, we always try to see the store through the eyes of the shopper. We assess how easy it is to find the desired product, how quickly customers can make a purchase, and how pleasant and secure they feel on the website. We recommend adhering to the principle of minimalism to simplify the purchasing process to the minimum number of steps. The less effort required from the user, the higher the likelihood that they will successfully complete the purchase.

Labebe Boutique

We developed a custom design for an online store specializing in children’s products. Now, the online store has become a tool that:

Reflects all the advantages of shopping at Labebe Boutique’s website.
Helps users find and choose quality children’s products.
Makes the purchasing process simple and comfortable on any device.
Assists young parents in finding answers and getting help with pressing issues.

Podguznikoff

Modern, effective design for an online store specializing in children’s products.

UI/UX Design Development

Your customers will want to come back
and make a purchase again.

Get in touch

Successful design for an online store specializing in children’s products is not just about a beautiful interface, but also about a deep understanding of customers’ needs and the ability to adapt functionality to meet their expectations. The key in this process is to provide easy access to products, clear information about them, and a secure environment for making purchases.

To make your online store more convenient and attractive, turn to our company. We offer professional services for developing and enhancing online stores, incorporating the best UX/UI practices. Our specialists will help you create a children’s products store that meets your customers’ needs and enhances your business success.

The post Enhancing User Experience in an Online Children’s Products Store: UX Designer’s Tips first appeared on Cart-Power.

Inspiring Innovations and Technologies: 7 Key Web Design Trends for 2024

Sergey Rogov — Tue, 06 Feb 2024 13:02:44 +0000

Just like other design disciplines, web design keeps up with technology, user choices, and market needs. Our UX/UI designer has pinpointed 7 influential trends that are shaping web design in 2024. Gain inspiration from these trends and integrate them into your ecommerce projects.

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1. Heatmaps: Focusing on User Experience

Web designers are increasingly utilizing heatmaps to improve the user experience. Heat maps are warm and cold shades that create a visual dynamic effect and draw attention to certain areas and topics.

2. Botany: Integrating Natural Elements in Design

A rising trend among web designers involves the integration of floral components into their designs to craft distinctive and appealing interfaces. Incorporating natural textures, organic shapes, and colors creates a warm and inviting aesthetic for websites.

3. Typography: Dynamic Fonts for Navigation

This trend involves the use of large fonts on walls, interiors and other surfaces to navigate and create an atmosphere. Large and expressive letters become not only a means of communication, but also a part of the overall design, introducing new textural and visual elements into it.

In UX design, a variety of typographic solutions allows designers to emphasize the individuality and uniqueness of each project. Large and expressive fonts are now in the trend of website design. Their main task is navigation, that is, to share the importance of the content on the page and manage the user’s attention.

4. Geometry: Simplicity and Adaptability of Shapes

The simplicity and versatility of geometric shapes have remained relevant in web design for several years now. Geometric elements can be the basis of the design structure, and play the role of important accents, adding a modern minimalistic character to it. The advantage of geometry is that such elements are easily adapted to various devices and screens.

5. The Golden Age: Opulence and Sophistication in Design

Incorporating golden hues into web design bestows sites with a luxurious and refined appearance. The fusion of gold with black or other neutral colors yields elegant and captivating interfaces that immediately captivate user attention.

6. Kinetic Typography: Animated Visual Engagement

This trend is characterized by the use of deformed fonts to create animation and playfulness in the design. The text becomes lively and dynamic, attracting the attention of users.

7. Artificial Intelligence and Personalization

Machine learning algorithms facilitate the development of personalized interfaces that adapt to individual user preferences and behavior, thereby delivering a more pertinent and user-centric user experience.

Neural networks are also used to create sketches, search for assets and inspiration. However, it is important to understand that neural networks do not replace the designer, but serve as a tool for his creativity.

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In 2024, all trends are crafted to fulfill the expanding user demands for interfaces while also mirroring technological advancements. The outcome is a distinctive, practical, and captivating web presence.

The post Inspiring Innovations and Technologies: 7 Key Web Design Trends for 2024 first appeared on Cart-Power.

Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience

Ksenia Cheburova — Mon, 04 Dec 2023 08:39:00 +0000

The main goal of designing an online grocery store is to convert visitors into customers. To prevent customers from switching to competitors, it’s essential to plan the user journey from the website’s main page to the final order completion, finding a balance between creativity and usability.

Efficient design should be intuitive, with smooth product navigation, clear categories and filters, and easy ordering. Our UX/UI designer, Sergei Rogov, provided insights on the essential aspects of interface development for an online grocery store that require special consideration.

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1. Utilize Home Page Banners

Banners serve as a pivotal tool for boosting website conversion rates. On the main page, they can showcase promotions, products of the day, new recipes, or curated product selections. The key is to ensure that they are conspicuous without causing visual clutter. Notably, approximately 84% of users engage solely with the first image in a carousel, underscoring the importance of dynamically changing banners to captivate attention.

2. Implement Intelligent Search

The smart search feature should be prominently displayed in a familiar location for users. Enhancing the search bar graphically ensures maximum visibility to attract buyers’ attention effectively. Modern online store search functionalities should include auto-suggestion, typo correction, and synonym-based search capabilities.

Try CS-Cart Live Search add-on. Through this tool, you can personalize the look, establish specific search parameters, incorporate auto-suggestions, and more. This effectively eradicates customer loss stemming from a convoluted search process and irrelevant search outcomes.

3. Include an Extra Menu Featuring Thematic Catalog Sections

To provide buyers with rapid access to popular products and selections, these items can be housed within a distinct menu. Typically located at the top of the page, this placement ensures immediate visibility to the user.

4. Utilize High-Quality Images

Compelling food photos can effectively convey the qualities of your product, even without the ability to taste it. Uploading high-quality product images is vital for boosting sales.

Product pictures should be enticing and presented in a uniform style. It’s advisable to engage the services of food photographers for this purpose. When capturing images, natural light, a minimalistic backdrop, varied angles, and appetite-inducing elements should be incorporated. Additionally, the packaging details and product texture should be clearly visible in the photographs.

5. Incorporate an Infographic

Consumers often make product choices based on various attributes, but some individuals prefer not to spend time examining all available options. This typically involves navigating to the product card, locating the specifications tab, and reading through the details. By presenting essential information prominently, customers can make purchasing decisions more quickly and easily. Product features can be displayed as infographics alongside the main product photo or as supplementary images on the product card.

6. Craft an In-depth Product Description

In the product description, include details from the packaging such as composition, calorie content, storage guidelines, and manufacturer’s identity. This practice aids buyers in making well-informed purchasing choices. Additionally, highlight specific labels like “contains allergens”, “suitable for individuals with diabetes”, “vegetarian”, and “suitable for fasting”. If your products possess distinctive attributes or competitive advantages, such as the creation of gluten-free cookies, be sure to emphasize these aspects in the description.

7. Streamline the Ordering Process

Reducing the number of steps required for customers to place an order enhances the likelihood of completing a purchase. Simplifying this process boosts conversions and draws in more customers. Providing the option to swiftly review products and proceed to checkout expeditiously prevents buyers from reconsidering their decision.

Shorten the customer’s path by enabling guest orders, allowing clients to place orders without the need for registration. However, this may lead to administrative challenges, as orders are not associated with specific online store users. This issue can be resolved by automatically generating a user account after a successful order, and an add-on for this functionality is available in CS-Cart.

8. Add Product Options to a Product Card

Instead of inundating the catalog with numerous similar products, it is more effective to consolidate all available product options onto a single product card. This approach, commonly employed by pizzerias, allows for the convenient inclusion of buttons to select parameters such as diameter, type of dough, and spiciness directly on the product card. Additionally, as options are selected, the price should adjust automatically for a seamless user experience.

It’s essential that when a specific option is chosen, the product image also updates. This feature stimulates cravings and assists the buyer in feeling confident about their selection. To enable the uploading of an extensive range of images for options in CS-Cart, there is a dedicated Additional Option Images add-on.

9. Implement the Recommended Products Block

When a visitor is in a purchasing mindset, it’s relatively easy to encourage them to make additional purchases. Incorporate sections such as Similar Products and Additional products onto the product card to effectively promote cross-selling. This approach is particularly effective in suggesting complementary items, such as offering candy or chocolate when a store visitor adds ground coffee to their cart. Additionally, when providing ready-made meals, relevant suggestions for additional products, such as toppings and souses, can enhance the customer’s options, ultimately increasing profits.

These additional sections can be strategically placed both on the product card and in the cart, positively impacting the overall user experience. The placement of Similar Products and Additional products sections should be tailored to the specific characteristics of the online store.

10. Add Ratings and Reviews

Incorporate product ratings and reviews to address pre-purchase quality concerns. Ensure that customers can easily access reviews and ratings directly from the product page, eliminating the need to navigate to external sites. Optimizing the visibility and accessibility of these sections will enhance customer confidence in the product. Moreover, ratings and reviews serve as social proof, boosting trust and stimulating interest in purchasing a product with higher ratings.

11. Offer Adaptable Cart Management Options

Ensuring user convenience involves not only effortless addition of products to the cart but also the ability to manage them as per the buyer’s preference. This includes the capability to remove a product if the buyer changes their mind, adjust the quantity, and more. Additionally, selected products should be retained even after the browser window is closed for a seamless shopping experience.

12. Save Information in Customer’s Account

A user-friendly personal account should allow users to track order statuses, view purchase history, and easily reorder items with just one click.

13. Create Informative Pages to Address Customer Inquiries

Every online store seeks to distinguish itself from competitors and persuade customers that their products are the ones to purchase. Emphasizing the production features, raw materials, and suppliers is particularly crucial for local farms or highly specialized stores.

To prevent product cards from becoming overloaded with excessive information, it’s advisable to present intriguing facts and competitive advantages on a separate “About Us” or “Frequently Asked Questions” page.

14. Leverage Your Blog for Organic Product Promotion

Recipes on websites or social networks are one of the drivers of growth in purchases in the e-grocery segment. Post them on your blog to advertise your products natively. Provide easy navigation so that the visitor can add products to the cart directly from the recipe page. In CS-Cart you can link recipes to products using the Power Blog add-on.

15. Evaluate Adaptability and Enhance the Application

The majority of users prefer ordering groceries and food delivery via smartphones. Ensure that they can effortlessly navigate the interface, easily access the required information without excessive clicking and scrolling, and that the visuals are well-suited to the screen width.

Consider investing in the development of a mobile application, as this can provide a competitive edge and streamline the purchasing process for customers. However, it’s crucial to prioritize simplicity and clarity in the application’s primary function. The application should leverage smartphone benefits such as rapid access to instant messengers, form auto-fill features, registration via social networks, and mobile payment capabilities.

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When engaging Cart-Power for UX/UI design, the focus extends beyond aesthetic appeal. The emphasis is on developing online stores and food services that effectively address user needs across various interaction scenarios, ultimately leading to increased sales.

From organic forms to augmented reality, the future of web design is already here. Find out which trends will be the main ones this year!

The post Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience first appeared on Cart-Power.

50+ Amazing Online Stores Built on CS-Cart

Cart-Power Team — Wed, 31 May 2023 07:20:05 +0000

If you want to open an online store and are faced with the problem of choosing a platform, then this article will help you. In it, we will look at the 50 best online stores built on CS-Cart.

CS-Cart is a complete e-commerce solution that provides businesses with the tools they need to create and manage their online store. This platform offers over 500 features such as product management, inventory tracking, payment processing, marketing strategy.

But it’s better to see it once. Therefore, sit back and be inspired by browsing ready-made online stores!

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Apparel

Salt and Pepper

Online boutique of clothes and accessories from Polish designers. Clothing and collections that help create your own individual style and find your own, extraordinary “I”.

Soxess

This is a brand of colored socks for creative and successful people to create a bright and unique image. The idea of Soxess reflects the colorfulness and complexity of the patterns of Russian folk crafts.

Romashka

A modern, concise brand with a soul that does not bite the price. Stylish women’s clothing, shoes, accessories with a network of showrooms across the country.

Unity

An online store of stylish youth clothing with its offline outlets in Greece.

Arber

Brand of quality elegant clothes for men and women. The main advantages are convenient patterns and professional tailoring, as well as a modern concept of offline stores.

byMe

Online store of shirts in the best English traditions. The byMe brand focuses on high-quality fabrics that do not deform after many washes and are comfortable to wear.

Legioner

Clothing for men in military style. The main difference is practicality and versatility.

Zibra

Romanian store of branded shoes for the whole family.

Merilis

The store stocks clothes from well-known designer brands. All items are shipped directly from the UAE.

Baby Items

My Sunshine

Greek children’s goods store where you can find everything for different ages.

Baby Art

One-stop shop for quality, educational and safe toys from leading brands. They make parenthood easy and childhood happy.

Labebe Boutique

A store offers high quality children’s products and furniture. Labebe Boutique – More than just a store. Their main goal is to be not just a store, but a “best friend” for young parents.

Rainbow Kids

Manufacturer of school uniforms and school clothes, sportswear for children, as well as elegant dresses and suits for girls and boys. Here you can buy not only for yourself, but also buy clothes in bulk.

Huppa

Outerwear brand for comfort in any weather. The materials that are used in clothing are highly adaptable and durable. At the same time, the design gives a bright mood and a festive mood.

Jewelry and Watches

AmberSea

A brand that creates exquisite jewelry, souvenirs and decor items every day. In the skillful hands of masters, amber turns into luxurious paintings and exclusive works of jewelry art.

Drajee

A jewelry brand whose main goal is to create timeless and comfortable jewelry made of metals and stones at a reasonable price.

Energetix

Czech jewelry on magnets. Products combine beauty and a positive effect on the body.

Dolinski

A brand with a history began with a Swiss watch service in Poland. Today it is not only a watch service, but also a separate spacious showroom with an online sale of both watches and all accessories for them.

Zippo

A brand of American lighters with a unique design, as well as a lifetime warranty. Zippo encourages people to make smarter choices with refillable lighters and reduce plastic consumption.

Equipment and Tools

Stomdevice

A dental goods store founded by dentists. The store offer our clients professional tools, consumables and equipment.

Moshoreca

A wide range of equipment for the HoReCa segment and retail. Equipment for any needs for restaurants and cafes.

LED Outfitters

A store offers lighting equipment for cars and special equipment. The store’s customers are not only amateur motorists, but also state corporations and social institutions. The main principles of LED Outfitters are guarantees and reliability.

LakeLite

It is an innovative business in solar lighting and boat lifts. Lake Lite products are developed and engineered at our Indiana headquarters, where they are extensively tested and improved. Lake Lite’s goal and mission is to produce unique and quality marina and boat lift lighting products that exceed customer expectations.

Medtechnika №7

In this online store you can find medical products and devices that can be used for procedures at home, as well as goods and consumables for rehabilitation.

Construction, Repair, Furniture & Decor

Santehlux

Shop plumbing, equipment and accessories for bathrooms. A wide range of famous brands and collections.

IDAShop

The brand was born from a passion for art and architecture, growing with a team of architects and designers. And now represents more than 70 brands of things for home decor.

Ambient Lounge

The Australian brand helps create a cozy space to relax with designer frameless home and garden furniture.

Esmaili Rugs and Antiques

For over thirty years, Esmaili Rugs and Antiques has been offering customers an unrivaled selection of exquisite handmade Oriental rugs from around the world.

Automated Now

Home automation has finally become a real and practical product for the average home. Here you will find smart home equipment.

Katoikianet

Katoikianet is Greece’s first and oldest online store for hygiene, bathroom, floor and kitchen products.

Futon Company

This British company specializes in innovative compact furniture. As new homes get smaller, Futon Company is focusing more and more on becoming the experts in small space living. Futon mattresses are handmade from 100% natural cotton.

Any Home

Manufacturer of premium furniture and interior items. In addition to finished products, here you can order custom-designed furniture.

Creativity and Hobbies

Krygina

The online store of author’s cosmetics. The brand of Elena Krygina is known both among professionals and amateurs. Here you can not only buy goods, but also sign up for a make-up studio.

Cultra

They provides graffiti artists, illustrators, tattoo artists with the necessary quality materials. Any artist will find in this online store the right tool to bring their ideas to life.

Electric Mojo Guitars

The Electric Mojo Guitars online store stocks electric guitar hardware and accessories from over 100 brands.

Nakleika Shop

Vinyl stickers for interiors and cars. In addition to the presented assortment, you can send your sketch and the guys will make your fantasy come true. Thanks to safe materials, it can be used even in a children’s room.

Nam Udobno

This is an online studio where you can buy textiles, fabrics, patterns in electronic form. And also to order tailoring and repair of clothes.

400 Coups

In this French shop you will find any kind of board games for entertainment.

Hobby Gigant

Hobby Gigant is an online craft shop in Apeldoorn. In addition to wool and yarn, the store has all the supplies for knitting, crocheting, embroidery and hobby supplies.

MyBiggame

Online store of premium outdoor goods. Here you can find everything: tents, hunting clothes, equipment for tourism and outdoor activities, camping food and tools.

Kayamo

DIY brand specializing in handmade ceramics and pottery. Here you can not only buy unique products, but also find instructions, tips, recommendations on pottery.

Riviera Couleurs

Manufacturer of paints for all surfaces. Over 5,000 different shades for interior, exterior, decorative, nautical and body work.

MusicMarket

Here, musicians and lovers of musical creativity will find instruments for every taste. The store has its own workshop, where you can contact for repair or adjustment.

Food and Beverages

BestTea

The tea and coffee shop has collected more than 1400 quality drinks from different parts of the world. Here you can find rare collection varieties of tea and coffee, as well as buy goods in bulk.

Soplidan

Georgian brand that offers everyone real farm products from meat to coffee.

Reaute Chocolat

A French chocolate brand since its inception in 1954, RÉAUTÉ CHOCOLAT has been transmitting its passion and unique know-how through authentic handmade products.

Pet Supplies

Julius-K9

Hungarian manufacturer of high quality accessories for dogs: harnesses, leashes, collars, toys and so on.

Pet Dog

This is not just an online store for animals, it is a veterinary pharmacy with certified veterinary drugs.

Floristry

Silks Are Forever

Silks Are Forever offers beautiful, realistic silk flowers and artificial flower arrangements at wholesale prices.

Venera Flower Shop

The floristic studio in Moscow creates original author’s bouquets and compositions for every taste and event.

And a Few Other Interesting Stores

Allbox

A brand where you can find any boxes and packaging materials for food, gifts and industrial products.

Khvoyozhny

Siberian brand of products made of birch bark and wood. In the store you can find high-quality goods from the best masters of Siberia, as well as make a thing to order.

From organic forms to augmented reality, the future of web design is already here. Find out which trends will be the main ones next year!

Do you have an idea? We have a solution!

We'll develop an online store of any complexity

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The post 50+ Amazing Online Stores Built on CS-Cart first appeared on Cart-Power.

How To Make The Mobile Version Of The Site Right: Best Practices With Examples

Cart-Power Team — Tue, 18 Oct 2022 07:17:37 +0000

Mobile devices are changing business. They are constantly evolving and the requirements for website design and development are constantly updated. How to adapt design elements and content, which development method is better to choose? Told in this article.

Responsive design, adaptive design or mobile first?

Despite the fact that mobile applications are very popular and services are invested in their development, every site should have a mobile version. The share of mobile commerce continues to grow. In addition, many users, before downloading the application, get acquainted with the product through the mobile version.

In this regard, most product companies use the “mobile first” approach when developing designs. That is, when developing an interface, first of all, a mobile version of the interface is created, then for large displays: tablets, laptops, PCs.

To better understand this approach, let’s look at two others:

1. Responsive Web Design

One design layout adapts to different device screens. All content, all images and blocks automatically resize thanks to flexible layout, site grid, css media. There is only one version of the site, but you need to check whether the elements are displayed correctly when adding, updating, etc.

Advantages:

There are many responsive design templates.
SEO friendly.
Ease of implementation.

Flaws:

Elements can move.
Advertising may be lost.
Loading on the mobile version is longer.

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2. Adaptive Web Design

Different layouts are used to adapt to different screens. The site identifies from which device the user enters and redirects to the desired version of the site. Templates depend on screen widths, typically 320px, 480px, 760px, 960px, 1200px and 1600px. Development may not be required for all options, but only for current devices.

Advantages:

The ability to create the best user interface for the right devices.
High site loading speed.
More control over design elements.

Flaws:

More development time required.
The appearance of devices with new screens means the need to develop new patterns.
Difficulties with SEO optimization.

3. Mobile First Design

Mobile First is based on progressive promotion. First, a small screen version is developed, with the most basic features and capabilities. And then we add and extend features to the base version.

Advantages:

User-friendliness. The custom path is created to fit the small screen constraints.
Fast loading pages. Since only the most important content is placed, the images are smaller, there are no “crutches” for adaptation, the code is lighter.
Good ranking. Since 2016, Google has introduced a new Mobile First Index website analysis algorithm that analyzes the usability of a website in mobile versions.

Flaws:

Development time and cost. A separate layout is created for each screen.
Minimalism in visual design. All content will have to be adjusted to the small screen, no complex animations, long and large texts, all focus is on targeted actions. On a desktop, this may look too simple.

How to check that the pages of your site meet the requirements of search engines? You can use the Google Mobile-Friendly Test service, it will show whether the page is convenient on mobile devices or what is wrong with it. If you need to check the entire site, then it is better to use Google Search Console. There you will find a description for each page, which detracts from the site’s usability for mobile visitors.

What to consider when designing a mobile version

We have compiled the basic rules for developing a mobile version of the site. Regardless of which development approach you choose.

1. Hierarchy of content

The smartphone screen can be divided into zones of perception, the main attention falls on the central part, where the most important elements should be located.

Central part for the most important content.
Space above and below the main content for secondary content.
The very top of the screen for unimportant information and items.

There is also a rule of “thumb”, since most people only touch the display with it. Depending on how most people hold their smartphone, there are areas that are easy and hard to “get to”.

2. Content Width

The narrow screen of mobile devices does not allow you to swing in the design of the pages. Browsing pages is carried out up and down – this is convenient and expected for the user. Avoid horizontal scrolling, fixed width elements are more likely to cause this error. Try to put text in one column, so it’s easier to manage limited space on a small screen.

3. Convenient font

To prevent the user from having to zoom in or out, use an appropriate font size. The minimum size of the body text can be between 16px and 18px:

Apple recommends 17px in the Human Interface Guidelines.
Google at Material Design recommends 16px.

But if the letters are very thin, you can do 18px. Choose fonts that scale well and are in the same family. For example, Noto Serif and Noto Sans, the creators make sure that they blend well with each other. To select fonts, you can use the Fontpair and Fontjoy services. Do not use more than 3 types on the site, this will slow down the site loading.

4. Menu dimensions

If on a PC a wide navigation bar with a second submenu does not cause difficulties for the user, then in the mobile version it will be extremely inconvenient. The menu is hidden in the hamburger icon, it slides out of the sidebar and can occupy part of the screen or the whole – this has become the golden rule. If the menu includes many sub-items, it is better that the new list appears on top of the previous one. Don’t forget to make the menu sticky so that the user doesn’t have to scroll to the top of the page to return to the directory.

5. Cut down on secondary content

On the PC version, you can describe the characteristics in detail, with many photos, but the information on the mobile version should be concise. For example, additional information can be collapsed into a “+” sign, if the user wants to learn more, he will expand the text.
Consolidate repetitive content such as testimonials. Arrange them in a carousel to leave room for more important information.

Pop-ups cause irritation even on a PC, but in the mobile version they can simply block everything and the user will leave the site. Minimize pop-ups or avoid them entirely.

6. Make the connection visible

If a visitor is looking for your contact information, they either want to buy your product, or they already bought the product and are having problems. In both cases, the opportunity to communicate with a company representative should be simple yet clear. According to statistics, 84% of buyers consider “customer service” to be a key factor in their purchase.

The mobile version has an advantage in terms of communication methods, because. you can instantly go to the desired messenger, send a message or make a call.

7. Tailor forms to fill out

In the mobile version, there are no tools that simplify interaction with forms: hot keys, dragging files from different windows, plugins, and so on. The user, for registration and purchase, most often enters the same information. Use it for autofill.

Prescribe a template if there are strict rules for filling or immediately take into account the case of the text.
You can use social media profiles to access the site.
Minimize the number of fields as much as possible.

Examples of good mobile design

Instagram

It started with a mobile version and for a long time existed only in phones. But due to numerous requests, a PC version appeared, which practically does not differ in design from the mobile one. Instagram has kept it simple by adhering to the Mobile Only rule as new features continue to roll out.

McKinsey

It offers a convenient service for its articles: a popular topic is displayed on the main page, which excites readers more. The font size in the article is 18px. As soon as the article is scrolled to the end, the service immediately offers the next one. Thus reducing the bounce rate.

Aviasales and Ostrovok

The service for finding tickets and hotels around the world pays great attention to both the application and the mobile version of the site. After all, when traveling, you may not always have a laptop at hand. The most important information “search for tickets” is located on the start page. You can select an airport using auto prompts, and it is enough to enter a city and even just a country.

You can switch from searching for a ticket to searching for a hotel in one click, while the service, after choosing a ticket, will ask if you need a hotel. The most important buttons are large and bright. And additional information (articles about places and cities) is listed in the slider.

Rive Gauche

Their mobile version is made according to the rules of thumb. Catalog, shopping cart, payment details are located in the bottom menu. There are a lot of subcategories in the menu, so deepening into the catalog is changing whole pages. Secondary information about the product: description, reviews, composition, application are hidden under the checkmarks.

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The post How To Make The Mobile Version Of The Site Right: Best Practices With Examples first appeared on Cart-Power.