Ideas and examples - Cart-Power

Choosing a Niche and Platform for Your Clothing and Footwear Marketplace Launch

Ksenia Cheburova — Mon, 26 Feb 2024 11:26:11 +0000

Creating a successful fashion marketplace is no small feat. Analysis of leading sites in the industry reveals a focus on specific fashion niches tailored to a narrow target audience. This includes marketplaces specializing in street fashion, sportswear, luxury second-hand goods, denim, or those dedicated to uniting independent youth designers, promoting comfort, or championing sustainable principles. A clear initial positioning of the project makes it easier to attract both sellers and buyers.

This article thoroughly examines the different niches in the online fashion industry and highlights the specific customer needs that should be prioritized. It also investigates the essential features that are necessary for a fashion marketplace platform, along with optional features that have the potential to differentiate a platform from its competitors. Furthermore, it provides insight into the successful positioning strategies of top sites and the factors contributing to their success.

Do you have an idea? We have a solution!

We'll develop an apparel store on CS-Cart

Find out more

Fashion Niches

Success in the marketplace is fueled by the network effect. This effect occurs when the usefulness and value of a product or service increase in correlation with the number of users or consumers. In simpler terms, the more people utilize a service, the more valuable and beneficial it becomes for each individual user.

To harness network effects when launching a fashion marketplace, it is essential to first define your positioning and evaluate whether your segment encompasses a sufficiently large total addressable market (potential market size). The closer the shared interests between your sellers and buyers, the greater the network effects it yields. With more sellers, more buyers are attracted, and vice versa, ensuring the organic growth of the marketplace.

All clothing marketplaces can be categorized based on the similarity of the product and target audience:

Fast fashion

Fast fashion involves replicating fashion trends using inexpensive materials, with a primary focus on volume, speed, and cost efficiency, while quality takes a secondary role. The concept of fast fashion revolves around the swift transition from conceiving a new product line to its launch, typically within 1-2 weeks. A prominent example in this niche is the Asian brand Shein, which has planned to transition into a marketplace in 2023.

When developing a fast fashion marketplace, two crucial considerations are:

Ensuring an intuitive and user-friendly platform interface to facilitate easy onboarding for sellers.
Providing various rapid delivery methods, as the nature of fast fashion necessitates prompt order processing and dispatch.

Mass market, premium, luxury

This represents the classic market segmentation utilized by marketers. Brands within these segments may encompass the entire price and value spectrum, but what distinguishes them is the consumer profile, including their attitudes toward current fashion trends and their age.

Mass Market: Offers affordable clothing and accessories targeting a broad audience. The consumer focus is on practicality, accessibility, and everyday style.
Premium: Emphasizes higher quality and design, appealing to a target audience with higher income levels that appreciates quality and individuality.
Luxury: Exclusive and high-quality products designed for affluent consumers who prioritize luxury, prestige, and uniqueness.

When developing a marketplace, it's essential to consider the preferences and needs of each segment's target audience:

For the mass market: Focus on assortment and catalog, convenience, and fast delivery.
For premium: Emphasize ease of selection, personalized recommendations, and the provision of additional product information.
For luxury: Provide a level of service in line with the prestige of the brands and the potential for exclusive offers.

Adapting the functionality and design of the marketplace to the preferences and expectations of each target audience will enable the creation of a successful platform catering to different segments of the fashion industry.

High-fashion

In the realm of high fashion, the focus is placed on designer items and exclusive distribution. Often, brands in this category opt not to display their prices in retail channels but are frequently featured on second-hand marketplaces, where renowned names such as Chanel, Louis Vuitton, and Prada are prevalent.

Examples of high fashion second-hand clothing marketplaces:

Is launching a second-hand apparel marketplace worth It? Read in the article.

Tailored clothing

This category ranks among the most sought-after on handmade marketplaces like Etsy. The pricing and quality of clothing are contingent on the individual seller. When establishing a custom clothing marketplace, it is crucial to prioritize the platform’s user-friendliness for both sellers and buyers. This encompasses features such as an interface enabling measurements, high-quality product search and filtering by seller, as well as the capability for ratings and reviews.

Examples of tailored clothing marketplaces:

Must-have Platform Functionality

In order to decisively select the appropriate platform for your business needs, it’s essential to understand what specific features to seek. We have compiled a list of essential functionalities for a fashion marketplace that will assist you in establishing a lucrative platform aligned with industry trends and customer requirements.

Initially, here are the imperative requirements, without which a clothing marketplace would struggle to compete in the market. In most instances, these features adhere to UX/UI design principles and common sense; however, it is crucial to verify that these functions perform as intended. Automation of some of these functions can enhance convenience for both administrators and users.

For customers:

A simplified product list and user-friendly navigation.
Advanced search functionality encompassing the entire catalog with relevant filters specific to the viewed category.
Swift search capability featuring suggestions and recommendations to cater to varying user search preferences.
Category pages with the capability to include SEO-critical descriptions.
Human-readable URLs with category names and hierarchy to optimize search engine crawling.
Well-crafted, informative, and user-friendly product pages featuring infographics to highlight unique product aspects such as eco-labels, natural materials, or large sizes.
Clearly visible reviews and ratings for customer reference.
Easy customization options for intended purchases including size, color, etc.
Size charts for each item to minimize errors and returns.
Immediate visibility of the brand and seller names for customer transparency.
Appealing seller pages showcasing distinctive features and products on one page.
Seamless integration of an online payment solution offering multiple payment options, encompassing both local and global choices.

For sellers:

A streamlined registration process enabling easy connection, verification, and commencement of selling.
Integration with social networks for seamless information sharing.
Efficient product listing process for approved sellers.
Effective communication channels facilitating interaction between buyers and sellers.
Comprehensive analytics system and integrated marketing tools.
Resilience: Downtime and unavailability can lead to decreased sales and substantial losses for sellers.

Extra Platform Functionalities

These features will provide you with a competitive edge over other marketplaces. They encompass: adaptable configuration for all configurable elements, scalability and integrations, and virtual reality tools. Let’s delve deeper into each of these aspects. The integration of suitable add-ons can significantly enhance the store’s performance by introducing new features, enhancing existing ones, streamlining management, and boosting marketing effectiveness. We have curated a selection of 10 specialized add-ons tailored for clothing and shoe stores on CS-Cart.

Personalization

Personalization within clothing marketplaces can be executed through several methods.

Examples include:

Tailored Recommendations: Utilizing machine learning algorithms to analyze each user’s shopping and browsing history, allowing for personalized product suggestions.
Curated Product Selections: Creating thematic product collections based on user preferences to enhance the shopping experience.
Product Customization: Offering customers the ability to create unique clothing designs, such as incorporating custom prints, directly through the marketplace interface.
Personalized Pricing Strategies: Implementing discounts or loyalty programs for returning customers to enhance their shopping experience.
Content Personalization: Developing personalized news feeds tailored to individual user preferences.

It’s imperative to consider that while sophisticated personalization benefits buyers, it can increase the complexity for sellers when customizing products on the marketplace. Therefore, providing clear tools to assist merchants in efficiently and accurately populating their stores is crucial.

Catalog importation

Rather than manually inputting an entire product range into a new site, it is more convenient for sellers to import the catalog from their existing website or another marketplace. This streamlines the process of adding and updating product availability and pricing. Consequently, sellers can direct their efforts towards product promotion and sales expansion, rather than routine product addition tasks.

For instance, in CS-Cart for marketplaces, sellers have the capability to not only manually create products but also bulk upload them using a CSV or XML catalog. This user-friendly feature simplifies product management for sellers, enhancing the overall appeal of the marketplace and making it more enticing for sellers to engage with.

Customization and expansion

Consider the scenario where your platform scales to a million users and products within a year, or where the addition of new geographic regions becomes necessary. When selecting a platform, it is crucial to prioritize its potential for customization and expansion to accommodate your specific requirements.

For instance, CS-Cart for marketplaces is a specialized open-source marketplace platform structured akin to a construction set, facilitating user-friendly understanding of controls and customization of appearance. In addition to its out-of-the-box functionality, users can access a range of free and paid pre-built solutions to address specific needs. This ensures that integrating new functionalities in the future will not pose a challenge.

VR fitting rooms

The current trend in online fashion involves leveraging augmented reality (AR) to minimize returns and enhance sales. Integrated AR features such as virtual fitting rooms and 3D product visualizations offer customers more comprehensive product information before making a purchase, ultimately lowering return rates.

For instance, the online retailer OTTO is trialing a virtual size advisor. Customers input their measurements and can then utilize a virtual model to visualize how a shirt fits their body, assess sleeve length, and identify areas where the shirt may feel snug.

Amazon is currently experimenting with a system for virtual clothing try-ons. The startup Body Labs has devised technology for Amazon, which involves scanning an individual from multiple angles, generating a 3D body model, and then virtually donning clothes on it.

Lookbooks

Lookbooks play a vital role in attracting buyers and driving sales within the clothing marketplace. They provide customers with a glimpse of how the clothing looks in real-life scenarios, suggest accessory pairings, and aid in purchase decision-making.

Within the marketplace, this functionality can be actualized through a plugin that enables the creation of product sets. On the lookbook page, buyers can view various products together, such as how they appear on a person. Each clothing item is showcased side by side, allowing buyers to directly add them to their cart from the lookbook page.

Valuable statistics and insights about the e-fashion industry’s development, as well as important trends and strategies for launching a clothing sales platform in our article.

Do you have an idea? We have a solution!

We'll develop an apparel marketplace on CS-Cart

Get in touch

When establishing a marketplace, it’s essential to select a platform that aligns with your business needs. Choosing the right platform from the outset is advisable, as migrating to another engine will entail a substantial investment of time and resources. The inclusion of suitable functions in the out-of-the-box version or availability as ready-made solutions can significantly enhance the cost-effectiveness of development.

Here's why we recommend CS-Cart for launching a fashion marketplace:

500 out-of-the-box functions, accommodating various scenarios without the need for modifications.
No-Code tools provide the freedom to experiment with the marketplace's appearance without the involvement of programmers.
Developed ecosystem with over 2,000 ready-made add-ons and themes, supported by a network of 250 developers worldwide.
Worldwide delivery methods, payment options, and online checkout.

The Best Examples of Fashion Marketplaces

The top fashion marketplaces share several commonalities. They possess a clear understanding of their target audience and the essential requirements for their customers’ success. Here are notable industry players from whom valuable insights can be gathered.

Zalando

One of the most prominent brands in Germany, Zalando has expanded its operations by establishing fulfillment centers in Belgium and Sweden since 2017. The platform boasts an extensive catalog comprising over 250 thousand products from 2 thousand brands and attracts 22 million monthly customers. Holding a 7.4% share of the fashion market in Western Europe, Zalando’s strengths lie in delivering a seamless and user-friendly shopping experience, offering competitive prices, and staying attuned to the latest fashion trends. Additionally, the company’s focus on sustainability and ethical fashion has proven effective in attracting environmentally conscious consumers.

Farfetch

Specializing in luxury goods and fashion, the marketplace, Farfetch, distinguishes itself by focusing on uniting e-commerce and luxury fashion through technology. Furthermore, Farfetch is recognized for delivering a personalized, streamlined shopping experience, leveraging advanced technologies like artificial intelligence and data analytics.

ASOS Marketplace

The worldwide fashion front-runner prioritizes customer service, highlighting strengths such as complimentary shipping and returns, a varied assortment of clothing, accessories, and lifestyle products. Additionally, ASOS Marketplace champions emerging designers who present uniqueness and independent fashion.

Myntra

Myntra, one of India’s largest fashion e-commerce platforms, is distinguished by its extensive collection of both international and domestic brands, including representation of small, independent Indian brands.

The platform offers a personalized shopping experience through features like quizzes, history-based recommendations, and a virtual fitting room. Additionally, frequent sales and collaborations with designers contribute to making high fashion more accessible to a broader audience.

Nineteenth Amendment

This distinctive marketplace is dedicated to supporting independent aspiring designers in gaining visibility and reaching a global audience. Operating on a “tailor-to-order” model, products are exclusively manufactured after an order is placed, minimizing waste and ensuring a more sustainable and ethical production process. The platform prioritizes process transparency, allowing customers to track the tailoring of their clothes from order to delivery.

Implementing a pre-sales model, the marketplace provides designers with the opportunity to assess demand for their collections before release. This mitigates risk for designers and ensures that clients have access to unique, limited edition pieces.

MODE

The MODE marketplace is built on the CS-Cart platform, and further details about its redevelopment can be found in the accompanying case.

This marketplace has successfully curated a comprehensive array of New Zealand fashion boutiques, offering a vast selection of clothing, shoes, and accessories. Notably, orders containing products from multiple boutiques are delivered separately from different addresses. Despite this, buyers can conveniently make a single payment and manage all their orders within their personal account on the marketplace.

Do you have an idea? We have a solution!

We'll develop an apparel marketplace on CS-Cart

Get in touch

The CS-Cart platform presents an excellent solution for establishing and launching a fashion marketplace, offering multi-storefront capability for diverse segments including wholesale B2B and retail B2C sales. It supports a wide range of languages, currencies, payment, and delivery options. Sellers can efficiently manage their stores, benefiting from CS-Cart’s user-friendly design tools, diverse templates, and customizable settings to align with specific requirements. Furthermore, users have access to a variety of free and paid modules for customizing the marketplace, with additional flexibility to modify and integrate new functionalities due to the open source code.

To discover how Cart-Power can assist in creating an apparel marketplace solution, please explore the available options.

The post Choosing a Niche and Platform for Your Clothing and Footwear Marketplace Launch first appeared on Cart-Power.

Top 14 Marketplaces for Selling Digital Products: the Best Global Practices

Ksenia Cheburova — Mon, 25 Dec 2023 14:14:29 +0000

In today’s increasingly digital world, selling digital products has become a lucrative endeavor for many individuals and businesses alike. With the convenience of online platforms, creators can turn their digital content, such as e-books, music, software, or photography, into profitable ventures. In this article, we will explore the top stores and marketplaces for selling digital products and uncover the best global practices that can help aspiring sellers succeed.

Do you have an idea? We have a solution!

We'll develop a website for digital products on CS-Cart

Find out more

1. Amazon

Amazon, known for its vast selection and customer-centric approach, has emerged as a dominant player in digital sales. The company’s Kindle e-readers and Fire tablets have revolutionized the way people consume books and other digital media. Amazon Prime, with its streaming services and digital content library, further strengthens their position in the digital product space.

E-books: Amazon’s Kindle Direct Publishing platform enables authors to sell and distribute their digital books effortlessly. KDP provides user-friendly tools for formatting, uploading, and promoting e-books, allowing authors to access a wide global audience. With features such as Kindle Unlimited and promotional tools like Kindle Countdown Deals, authors can effectively enhance their book’s visibility and sales potential.
Graphics and digital art: Artists and graphic designers can showcase their unique pieces by uploading images to Amazon Merch on Demand. This provides the opportunity for their work to appear on various products like t-shirts, mugs, bags, and pillows. Amazon’s print-on-demand service eliminates the need for inventory ownership to sell products. Upon receiving an order, Amazon handles the printing and shipping of the product to the consumer, while the seller earns a royalty for the sale.
Music: Through TuneCore, an offering of Amazon Music, musicians can swiftly upload their songs and make them instantly accessible across numerous platforms such as Amazon, iTunes, Spotify, and Google Play, along with 150+ other global stores.
Apps and games: The Amazon App Store enables sellers to distribute their applications or games to millions of Amazon devices in over 230 countries. This includes availability on Amazon Fire TV, Amazon Fire tablets, and the Amazon Appstore on Windows 11.
Audiobooks: Using Audible’s Audiobook Creation Exchange, anyone can create and self-publish an audiobook on Amazon. Similar to KDP, once the audiobook is uploaded, it becomes available for purchase and download by all Audible customers.
Video: For creators of movies, short films, or shows, making their content available on Prime Video Direct provides an excellent opportunity to reach wider audiences through Prime Video.

2. Apple Digital Ecosystems

Apple has effectively integrated its hardware and software ecosystem. The App Store, iTunes Store, and Apple Books provide users with a comprehensive array of digital products for their iPhones, iPads, and Macs. The App Store presents a vast selection of iOS apps, catering to diverse needs and interests.

3. Google Digital Ecosystems

Google, equipped with the Android operating system and the Google Play Store, caters to a vast global user base. Offering a diverse range of digital products, such as apps, movies, music, and e-books, Google has effectively established its presence in the digital sales market. Its seamless integration across various devices and user-friendly interface has contributed to its significant market presence. The Google Play Store is the primary platform for Android users, providing an extensive collection of apps, games, movies, and books. Its integration with various Google services and devices ensures a cohesive user experience.

4. Walmart

Walmart offers an excellent opportunity to promote a wide range of digital products, including tax software and music downloads, among others. To commence selling digital products on Walmart Marketplace, you’ll need to register as a third-party seller, create a storefront, and list your products. This encompasses uploading files such as e-books, music, videos, or software, and setting prices for your items. It’s essential to adhere to Walmart’s policies and guidelines, as well as to fulfill the associated fees charged by Walmart.

5. eBay

eBay, an esteemed e-commerce platform, provides sellers with the opportunity to showcase a diverse range of digital products to a vast global audience. Whether you’re an artist, musician, software developer, or author, eBay serves as an ideal platform to exhibit your work and engage with millions of active buyers. Sellers can offer a wide array of digital products through eBay, including music, software, ebooks, art, digital photographs, digital trading cards, virtual items related to online gaming, digital trading cards, videos, digital textbooks, and electronic tickets.

Nevertheless, it’s important to note that selling unauthorized software keys or digital copies/codes of movies not intended for individual resale is prohibited. It must be included as part of the sale of the physical product.

It is crucial to ensure that these products are appropriately formatted and protected to prevent unauthorized copying or downloading. eBay has specific guidelines for selling digital products, including the necessity for secure file delivery and a digital rights management (DRM) system. Adhering to these guidelines is essential to guarantee a smooth and legally compliant selling experience on eBay.

6. Envato Market

Envato Market is an expansive ecosystem specifically designed for creatives to sell and purchase digital assets, such as themes, templates, audio tracks, video footage, and more. The platform is split into various marketplaces, each tailored to cater to different digital products. Envato offers a high level of exposure and visibility, attracting millions of customers and boasting a strong community of sellers.

Envato Market provides a platform for authors to directly sell their items to customers. Authors upload their work, users purchase and license the item, and authors earn from these transactions. The customer base on Envato Market ranges from smaller to large enterprises, specifically those seeking to acquire individual items as per their requirements. Additionally, authors who have received invitations to sell on Envato Elements may have their items featured on both platforms, subject to the type of content.

Envato Market encompasses a diverse range of categories and marketplaces, such as:

ThemeForest for Web Themes & Templates.
AudioJungle for Audio & Music (temporarily not accepting new authors).
VideoHive for Video Templates & Stock Video.
PhotoDune for Stock Photos.
GraphicRiver for Graphic Fonts, Logos, Icons, Templates and more.
CodeCanyon for Code Script Items.
3DOcean for 3D Print Models and CG Textures.

7. Etsy

Though traditionally known for handmade and vintage items, Etsy has expanded its marketplace to include digital products as well. Artists and designers can sell digital prints, wedding invitations, artwork, and much more on Etsy. The platform provides a user-friendly interface, extensive marketing and promotional tools, and a substantial customer base looking for unique digital creations. Etsy takes a 6.5% + $0.3c transaction fee for every digital product plus $0.20c for every digital product you list on their platform.

Some of the products can be sold on Etsy are:

ebooks (.mobi, .epub, pdf),
music (mp3),
notes,
custom GIFs,
Microsoft document,
any image files (jpg, png, bmp),
movies (.mov).

8. Creative Market

Creative Market offers a dynamic online platform tailored for designers to vend diverse digital assets like fonts, graphics, templates, and themes. This marketplace not only provides exposure to design professionals and enthusiasts but also fosters a robust community conducive to exploration and collaboration. Sellers benefit from the flexibility to establish their own pricing and retain a substantial share of their earnings, making it an advantageous choice for those aiming to maximize profits.

For designers, artists, or creators seeking to generate supplemental income through the online sale of digital products, Creative Market serves as an excellent starting point. At present, Creative Market imposes a 40% transaction fee on every sale. In return, sellers gain visibility among 8 million members, access to their streamlined eCommerce solution, and insights into current market trends offered by the platform.

9. ClickBank

In recent years, ClickBank has emerged as a hallmark of internet marketing, renowned as the premier platform for purchasing and selling digital products. This is the hub where product owners and affiliates can connect with each other to facilitate those sales. With a dedicated customer base enthusiastic to discover innovative offerings within their specific niches, ClickBank presents an optimal marketplace.

The platform’s affiliate program is celebrated for driving significant revenue through the utilization of ClickBank’s extensive promotional resources. Notably, the product spectrum on ClickBank is predominantly centered on educating users about harnessing the full potential of internet marketing, with recent emphasis on topics such as email marketing and organic promotional strategies.

10. Udemy

Udemy’s prominence as the largest marketplace for course creators is underpinned by several compelling reasons. As of 2023, Udemy boasts an extensive catalog of over 204,000 courses offered in 75 languages, catering to a global student base exceeding 40 million, establishing itself as a trusted leader in online education.

Upon joining as a creator on Udemy, ample resources are extended to provide support at every stage of the course creation process. Notably, Udemy offers its marketplace insights to all creators for free, featuring valuable data on student demand, search volume, and revenue potential for various topics.

Udemy encompasses popular course categories in business, technology, and personal development, addressing the diverse interests and aspirations of learners. The platform maintains a transparent payment system, ensuring that instructors receive 97% of revenue when students utilize their coupon code and 50% when they arrive organically through search.

11. Folksy

Folksy, a marketplace based in the UK, serves as an outstanding platform for trading unique handmade items and is also a thriving hub for digital downloads. Delve into the limitless opportunities offered by Folksy to exhibit and vend various digital products, such as wedding invitation templates and gift cards.

12. Creative Fabrica

Creative Fabrica is an open marketplace that allows independent designers, illustrators, and creative professionals to upload and sell their digital products. These products range from laptop stickers to wall art, and everything in between: fonts, graphics, crafts, embroidery, bundles. The website’s designs are quite unique and come from a variety of contributors, making it a great place to find something truly original.

13. Loopazon

Loopazon serves as a platform for producers to exchange their loops, samples, acapella vocals, tracks, and beats. There are Loopazon’s video tutorials and music-related articles to acquire knowledge for creating samples and loops, for instance, “The Top Free VST Plugins for FL Studio.”

14. Shutterstock

Shutterstock is an online stock photo and video platform. Users can browse through the extensive catalog of high-quality images and clips and purchase a license to use them for commercial or personal projects. Shutterstock has a variety of image categories, including nature, architecture, business, people, and more. Its search engine allows users to find specific images based on keywords, keywords and phrases. Alternatively, users can use the advanced search options to filter images by specific criteria, such as image size, color, date, and more.

Key Global Tips to Sell Digital

When it comes to selling digital products on these platforms, there are a few best global practices to keep in mind:

Quality Matters: Ensure your digital products are of high quality and provide value to customers. Positive reviews and ratings play a crucial role in gaining visibility and attracting potential buyers.
Optimize Descriptions and Keywords: Craft compelling descriptions and use relevant keywords to improve your products’ discoverability within the platforms’ search algorithms.
Leverage Marketing Tools: Utilize promotional options provided by the platforms, such as limited-time discounts, special offers, or cross-promotion opportunities, to effectively reach and engage with your target audience.
Engage with the Community: Actively participate in forums, groups.

Do you have an idea? We have a solution!

We'll develop a marketplace of any complexity

Get in touch

Looking to sell your digital products? CS-Cart allows you to set up a specialized marketplace of digital products or a mixed marketplace that offers both physical and digital goods. You can swiftly create an online store to sell ebooks, music, video content, and digital art. Selling downloadable products is effortless with CS-Cart. Simply upload your file, set a price, and select a payment option.

Cart-Power is the official CS-Cart partner. We provide services for development from scratch and grow online business. Launch website of digital products of any scale with Cart-Power! Creating an Online Store for Digital Goods with CS-Cart: A Guide to Setup and Cost Estimation.

The post Top 14 Marketplaces for Selling Digital Products: the Best Global Practices first appeared on Cart-Power.

Boosting Revenue: Effective Monetization Options for Restaurants Expanding Online Presence

Ksenia Cheburova — Thu, 07 Dec 2023 10:06:00 +0000

Based on Statista forecasts, it is projected that by 2027, approximately 2.5 billion individuals will be utilizing food delivery services, representing about 30.8% of the global population. This suggests that approximately one in every three individuals will be placing orders for food through online platforms.

In recent years, the prevailing global trend has been omnichannel, wherein a brand engages with its customers through various sales channels, including offline, websites, applications, and social networks. This trend has had a significant impact on the restaurant industry, particularly evident during the 2020 lockdown. Restaurants that successfully adapted and implemented delivery services were the ones able to survive.

Food delivery is not the only option for restaurants to generate income online. Below, we will offer effective monetization options for restaurants expanding online presence and how they can attract new customers.

Do you have an idea? We have a solution!

We'll develop e-grocery marketplace or service

Find out more

Benefits of a Restaurant Going Online

Expand audience reach: By going online, a restaurant can appeal to customers who are unable to visit the physical location due to factors such as distance or time constraints.
Enhanced competitiveness: In today’s market, having an online presence can be a critical differentiator in the competition for customers, particularly as many consumers prefer the convenience of ordering food for home delivery.
Customer flexibility and convenience: Online ordering offers customers time-saving and effortless options, eliminating the need to physically locate the restaurant, wait in lines, or prepare meals themselves. Customers can select and pay for their orders at their convenience, contributing to improved customer loyalty.
Access to customer feedback: Online platforms enable restaurants to gather and utilize customer reviews to enhance the quality of their services.
Transparent analytics: Online platforms and aggregators compile order information, presenting it in user-friendly reports, allowing restaurants to access valuable analytics for decision-making purposes.

Online Ordering via Delivery Platforms

The most straightforward choice for a restaurant is to collaborate with a food delivery service like UberEats, DoorDash, or GrubHub to deliver food from the restaurant directly to customers’ doors. The service lists the restaurant’s products and dishes available for home delivery. Restaurant staff access a dedicated application where orders placed through the service are shown.

Drawbacks include:

High service commissions.
Loss of brand uniqueness, as customers only see product cards.
Inability to maintain control over the final dish quality, as delivery is handled by the service's employees.
Challenges in swiftly updating the menu due to service moderation constraints.

Online Ordering via Restaurant’s Own Ecommerce Platform

Operating its own delivery service gives a restaurant full control over orders, from the kitchen to the customer’s hands. This allows for direct monitoring of dish quality, freshness, and timely delivery, consequently shaping the restaurant’s reputation and fostering trust with customers. This model can be realized through the functionality of an online store or a dedicated showcase on the restaurant’s website.

A client can visit the website, choose a dish based on visual and descriptive information, and select pickup or delivery. The administrator then reviews the order, confirms details with the client via phone, and subsequently forwards the order to the kitchen.

CS-Cart contains over a dozen delivery add-ons and integrations with external services. This empowers restaurants to exercise full control over delivery operations, including setting different tariff zones, offering free delivery, or disabling delivery for pickups. Additionally, the platform supports the implementation of various loyalty programs, coupons, gift certificates, and promotions.

Meal Kits and Semi-Prepared Food Items for Delivery

Offering semi-prepared food and meal kits for delivery can serve as an extra revenue stream for a restaurant. Recent research indicates a consistent rise in the demand for semi-prepared food. In fact, some studies project that the market for such meals is set to expand at an annual growth rate of 7.5% between 2021 and 2028.

A meal kit business model involves delivering pre-portioned ingredients and recipes to customers who want to prepare healthy and easy meals for themselves, families, or coworkers. The business can offer a variety of meal plans, from dietary restrictions like vegan or gluten-free to specific culinary preferences such as Italian or Mexican cuisine. The business likely operates through an online platform where customers can order and track delivery, with the option to customize their meal selections or skip orders if necessary. Meal kit companies often have a subscription model, but one-time purchases are also possible. They usually charge a fee per meal.

This approach involves incorporating an additional catalog section in the online store, where customers can add products to their cart and place orders as they normally would. Restaurant staff can then view and process received orders from the administrative panel.

What it should look like online food store to bring in more orders, said our UX/UI designer.

Meal Subscriptions

Provide customers with the opportunity to enroll in a meal plan in which they receive a predetermined number of meals weekly, delivered directly to their doorstep. The Recurring Subscriptions add-on enables clients to subscribe to products and receive regular billing for these products. This subscription model offers a valuable resource: time. Customers save time by automating recurring orders, while the store benefits from loyal customers, aiding in product stock planning. CS-Cart offers the Recurring Subscriptions add-on to facilitate this business model.

Food and Beverages for Takeout

It’s essential to cater to customers who prefer picking up their food and drinks in person. Offering take-out options not only serves as a form of advertising for the restaurant if orders are packaged in branded containers with the logo and contact details, but also provides convenience to customers.

Implementing this is straightforward. In the online store, you simply need to include pickup as a delivery option and provide the necessary pickup address details. By leveraging add-ons in CS-Cart, you can configure Google Maps to display pickup locations in a more user-friendly format.

Booking Tables and Catering Offerings

To streamline order management and reservations at your establishment, consider integrating a reservation system into your online store. This feature is beneficial not only for regular restaurants looking to facilitate table bookings, but also for those specializing in hosting banquets and catering. Additionally, you can utilize the restaurant premises for events, offering all these options in a dedicated section of the online store for swift and easy customer bookings.

It’s essential to provide comprehensive information on prices, terms, and available dates to preempt unnecessary client queries. A booking form and calendar can be designed for visitors’ convenience, ensuring they can swiftly access the required details without searching extensively.

For Event.top, we devised a timeline system that offers clear, concise visibility into all bookings. This automated calendar populates based on placed orders, streamlining the process and transparently presenting order statistics in the administrative panel. Moreover, the multidimensional price calendar functionality enables the restaurant to implement a flexible pricing strategy based on various factors such as the time of day or day of the week.

Gift Certificates

Restaurant gift certificates serve as an effective method to boost sales and entice new customers. They enable individuals to effortlessly offer gifts to their loved ones, while providing the restaurant with additional revenue.

The standard edition of CS-Cart features gift certificates and promotional codes.

Branded and Digital Products

In addition to food, the restaurant has the opportunity to sell other products online.

If the restaurant has established a strong following, there may be a demand for branded merchandise, such as items adorned with the restaurant’s logo. These can serve as promotional tools for the establishment, encouraging customers to revisit for their preferred dishes.
If the restaurant offers specialty food and drinks that are suitable for delivery, they can be listed as products in a dedicated section on the website. For instance, the restaurant could offer sweets, jams, and liqueurs for sale.
It is also feasible to sell items such as master classes and recipe collections. These products can be showcased on the website like regular goods, and upon purchase, the buyer would receive a link to download or access the file.

With CS-Cart, it is possible to commence the sale of digital products, including master classes, e-books, images, 3D models, online courses, software, music, games, and applications. This presents a cost-effective and straightforward method to generate additional revenue.

Proprietary Mobile App

A proprietary mobile application for a restaurant serves as a convenient platform for engaging with customers and enhancing their loyalty. It facilitates the following capabilities:

Swift and convenient ordering for delivery or pickup.
Access to the menu, ongoing promotions, and special offers.
Capability to leave reviews about the restaurant visit or communicate with the administration.
Receipt of notifications regarding new dishes, promotions, and events.
Creation of lists comprising favorite dishes and tracking of order history.
Ability to leave a tip and evaluate the performance of the server.

The mobile application can encompass all the features available on the desktop version of the restaurant website.

Do you have an idea? We have a solution!

We'll develop a marketplace of any complexity

Get in touch

Key Findings

Operating its own online store enables a restaurant to:

Gain independence from food delivery services and avoid paying commissions.
Foster customer loyalty and uphold brand reputation.
Attract customers and generate revenue around the clock by selling branded products, merchandise, and gift certificates.
Build a customer database using their contact details for sending out news and promotions.
Expand its business without the expenses of renting and renovating physical premises.
Increase profits through the use of a mobile application.

CS-Cart is an ideal solution for realizing various business concepts, including those tailored for restaurants. Connect with us to create a top-notch online store or grocery delivery service.

Read about other e-grocery business models.

The post Boosting Revenue: Effective Monetization Options for Restaurants Expanding Online Presence first appeared on Cart-Power.

Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience

Ksenia Cheburova — Mon, 04 Dec 2023 08:39:00 +0000

The main goal of designing an online grocery store is to convert visitors into customers. To prevent customers from switching to competitors, it’s essential to plan the user journey from the website’s main page to the final order completion, finding a balance between creativity and usability.

Efficient design should be intuitive, with smooth product navigation, clear categories and filters, and easy ordering. Our UX/UI designer, Sergei Rogov, provided insights on the essential aspects of interface development for an online grocery store that require special consideration.

Do you have an idea? We have a solution!

We'll develop e-grocery marketplace or service

Find out more

1. Utilize Home Page Banners

Banners serve as a pivotal tool for boosting website conversion rates. On the main page, they can showcase promotions, products of the day, new recipes, or curated product selections. The key is to ensure that they are conspicuous without causing visual clutter. Notably, approximately 84% of users engage solely with the first image in a carousel, underscoring the importance of dynamically changing banners to captivate attention.

2. Implement Intelligent Search

The smart search feature should be prominently displayed in a familiar location for users. Enhancing the search bar graphically ensures maximum visibility to attract buyers’ attention effectively. Modern online store search functionalities should include auto-suggestion, typo correction, and synonym-based search capabilities.

Try CS-Cart Live Search add-on. Through this tool, you can personalize the look, establish specific search parameters, incorporate auto-suggestions, and more. This effectively eradicates customer loss stemming from a convoluted search process and irrelevant search outcomes.

3. Include an Extra Menu Featuring Thematic Catalog Sections

To provide buyers with rapid access to popular products and selections, these items can be housed within a distinct menu. Typically located at the top of the page, this placement ensures immediate visibility to the user.

4. Utilize High-Quality Images

Compelling food photos can effectively convey the qualities of your product, even without the ability to taste it. Uploading high-quality product images is vital for boosting sales.

Product pictures should be enticing and presented in a uniform style. It’s advisable to engage the services of food photographers for this purpose. When capturing images, natural light, a minimalistic backdrop, varied angles, and appetite-inducing elements should be incorporated. Additionally, the packaging details and product texture should be clearly visible in the photographs.

5. Incorporate an Infographic

Consumers often make product choices based on various attributes, but some individuals prefer not to spend time examining all available options. This typically involves navigating to the product card, locating the specifications tab, and reading through the details. By presenting essential information prominently, customers can make purchasing decisions more quickly and easily. Product features can be displayed as infographics alongside the main product photo or as supplementary images on the product card.

6. Craft an In-depth Product Description

In the product description, include details from the packaging such as composition, calorie content, storage guidelines, and manufacturer’s identity. This practice aids buyers in making well-informed purchasing choices. Additionally, highlight specific labels like “contains allergens”, “suitable for individuals with diabetes”, “vegetarian”, and “suitable for fasting”. If your products possess distinctive attributes or competitive advantages, such as the creation of gluten-free cookies, be sure to emphasize these aspects in the description.

7. Streamline the Ordering Process

Reducing the number of steps required for customers to place an order enhances the likelihood of completing a purchase. Simplifying this process boosts conversions and draws in more customers. Providing the option to swiftly review products and proceed to checkout expeditiously prevents buyers from reconsidering their decision.

Shorten the customer’s path by enabling guest orders, allowing clients to place orders without the need for registration. However, this may lead to administrative challenges, as orders are not associated with specific online store users. This issue can be resolved by automatically generating a user account after a successful order, and an add-on for this functionality is available in CS-Cart.

8. Add Product Options to a Product Card

Instead of inundating the catalog with numerous similar products, it is more effective to consolidate all available product options onto a single product card. This approach, commonly employed by pizzerias, allows for the convenient inclusion of buttons to select parameters such as diameter, type of dough, and spiciness directly on the product card. Additionally, as options are selected, the price should adjust automatically for a seamless user experience.

It’s essential that when a specific option is chosen, the product image also updates. This feature stimulates cravings and assists the buyer in feeling confident about their selection. To enable the uploading of an extensive range of images for options in CS-Cart, there is a dedicated Additional Option Images add-on.

9. Implement the Recommended Products Block

When a visitor is in a purchasing mindset, it’s relatively easy to encourage them to make additional purchases. Incorporate sections such as Similar Products and Additional products onto the product card to effectively promote cross-selling. This approach is particularly effective in suggesting complementary items, such as offering candy or chocolate when a store visitor adds ground coffee to their cart. Additionally, when providing ready-made meals, relevant suggestions for additional products, such as toppings and souses, can enhance the customer’s options, ultimately increasing profits.

These additional sections can be strategically placed both on the product card and in the cart, positively impacting the overall user experience. The placement of Similar Products and Additional products sections should be tailored to the specific characteristics of the online store.

10. Add Ratings and Reviews

Incorporate product ratings and reviews to address pre-purchase quality concerns. Ensure that customers can easily access reviews and ratings directly from the product page, eliminating the need to navigate to external sites. Optimizing the visibility and accessibility of these sections will enhance customer confidence in the product. Moreover, ratings and reviews serve as social proof, boosting trust and stimulating interest in purchasing a product with higher ratings.

11. Offer Adaptable Cart Management Options

Ensuring user convenience involves not only effortless addition of products to the cart but also the ability to manage them as per the buyer’s preference. This includes the capability to remove a product if the buyer changes their mind, adjust the quantity, and more. Additionally, selected products should be retained even after the browser window is closed for a seamless shopping experience.

12. Save Information in Customer’s Account

A user-friendly personal account should allow users to track order statuses, view purchase history, and easily reorder items with just one click.

13. Create Informative Pages to Address Customer Inquiries

Every online store seeks to distinguish itself from competitors and persuade customers that their products are the ones to purchase. Emphasizing the production features, raw materials, and suppliers is particularly crucial for local farms or highly specialized stores.

To prevent product cards from becoming overloaded with excessive information, it’s advisable to present intriguing facts and competitive advantages on a separate “About Us” or “Frequently Asked Questions” page.

14. Leverage Your Blog for Organic Product Promotion

Recipes on websites or social networks are one of the drivers of growth in purchases in the e-grocery segment. Post them on your blog to advertise your products natively. Provide easy navigation so that the visitor can add products to the cart directly from the recipe page. In CS-Cart you can link recipes to products using the Power Blog add-on.

15. Evaluate Adaptability and Enhance the Application

The majority of users prefer ordering groceries and food delivery via smartphones. Ensure that they can effortlessly navigate the interface, easily access the required information without excessive clicking and scrolling, and that the visuals are well-suited to the screen width.

Consider investing in the development of a mobile application, as this can provide a competitive edge and streamline the purchasing process for customers. However, it’s crucial to prioritize simplicity and clarity in the application’s primary function. The application should leverage smartphone benefits such as rapid access to instant messengers, form auto-fill features, registration via social networks, and mobile payment capabilities.

Do you have an idea? We have a solution!

We'll develop a marketplace of any complexity

Get in touch

When engaging Cart-Power for UX/UI design, the focus extends beyond aesthetic appeal. The emphasis is on developing online stores and food services that effectively address user needs across various interaction scenarios, ultimately leading to increased sales.

From organic forms to augmented reality, the future of web design is already here. Find out which trends will be the main ones this year!

The post Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience first appeared on Cart-Power.

How to Sell Tickets Online: A Guide to Ecommerce and Ticketing Platforms

Cart-Power Team — Thu, 28 Sep 2023 12:18:37 +0000

Selling tickets online has become the latest craze in the business world. Forget about selling physical tickets – who has time for that? Let’s embrace the digital age! This guide is about details of understanding the ticket selling market, setting up your platform, creating an engaging user experience, promoting your ticket sales, and managing ticket inventory and sales.

Understanding the Ticket Selling Market

Selling tickets online can be a daunting task, but fear not! With the right knowledge and tools, you can navigate the ever-expanding world of online ticket sales. In this guide, we’ll take you through the ins and outs of setting up your own ticketing platform and conquering the ticket selling market.

According to Statista data, revenue in the Event Tickets market is projected to reach US$77.53 billions in 2023.

Do you have an idea? We have a solution!

We'll develop marketplace for any needs

Find out more

The ticket selling market is a booming industry, with online ticket sales experiencing exponential growth in recent years. Gone are the days of standing in long queues and fighting for the best seats; now, people can purchase tickets from the comfort of their own homes.

Let’s focus on what types event tickets you may sell online:

Classes, training, and workshops
Conferences, exhibitions and trade shows
Endurance, sports events or races
Music festivals and gigs
Networking events
Non-music festivals
Parties, galas, dinners, and balls
Performances, cultural events, and tours

But the largest segment is Sport Events with a projected market volume of US$31.88 billions in 2023.

Identifying the target audience is crucial to your ticket selling success. Are you catering to concert junkies, sports enthusiasts, or theater aficionados? Each group has different preferences and spending habits, so it’s essential to tailor your marketing efforts accordingly. Remember, there’s nothing worse than promoting a heavy metal concert to a group of classical music purists. Talk about hauntingly bad marketing. Consumers now expect personalized recommendations when purchasing event tickets online. With the help of data analytics and artificial intelligence, online ticketing platforms are able to provide tailored suggestions based on users’ preferences and past purchases.

North America and Europe are leading the online ticketing market in terms of revenue and market share. However, the Asian-Pacific region, particularly China and India, is witnessing rapid growth due to increasing internet penetration and smartphone usage. In Central Asia online ticketing platforms are popular category in ecommerce.

In the Event Tickets market, the number of users is expected to amount to 762.4 millions users by 2027.

Now, let’s talk about competition. They’re everywhere, like a swarm of ticket-hungry bees. But with just the right ticketing platform, you can attract customers. Research other ticket providers in your niche and analyze their strategies. What do they offer? What can you do better? Remember, the key to success is standing out from the crowd, not blending in like a chameleon at a color blindness convention.

Choosing the right ticketing platform is like choosing the perfect pair of shoes – it has to be the right fit. You want a platform that’s user-friendly, customizable, and offers a seamless checkout process. Look for features like integrated payment gateways and secure transactions.

Setting Up Your Ticketing Platform

First things first, you need to select the right ecommerce platform. And no, I’m not talking about the latest trendy platform. You need to choose one that suits your specific needs and goals. How to do it, reading in this article Best Multi-Vendor Marketplace Platforms. So, do your research, weigh your options, and pick the best platform that aligns with your ticket selling requirements.

Once you’ve picked your ecommerce platform, it’s time to customize it. Add your brand colors, logo, and a touch of your unique personality. You want your customers to feel like they’re attending the hottest ticket-selling party in town, not some generic, soulless event.

Speaking of customers, don’t forget to integrate payment gateways. After all, you’re selling tickets, not giving them away for free. Choose trustworthy and secure payment gateways to ensure a smooth transaction process. Nobody wants their credit card information to end up in the wrong hands. Trust me, that’s not a conversation you want to have with your angry customers.
The integration of mobile wallets, such as Apple Pay, Google Pay, and Alipay, has facilitated seamless transactions in the online ticketing market. By offering convenient and secure payment options, mobile wallet integration has contributed to the growth of online ticket sales.

Last but definitely not least, you need to ensure a secure checkout process. We’re dealing with sensitive information here. Implement SSL certificates, encryption, and all that fancy stuff to protect your customers’ data. Give them peace of mind knowing that their ticket purchasing experience is as secure as Fort Knox. Well, maybe not that secure, but you get the point.

So, there you have it – the key points for setting up your ticketing platform. Select the right ecommerce platform, customize it to reflect your brand’s personality, integrate secure payment gateways, and ensure a checkout process that doesn’t betray your customers’ trust.

Creating an Engaging User Experience

When it comes to selling tickets online, creating an engaging user experience is key. You want your potential customers to land on your ticket sales page and be immediately captivated by what they see. After all, who doesn’t love a visually appealing website? So buckle up, because we’re about to dive into the art of designing an attractive ticket sales page.

First things first, aesthetics matter. Your ticket sales page should be a treat for the eyes, not a sight for sore ones. Incorporate visually appealing graphics, vibrant colors, and eye-catching images to lure potential ticket buyers in. Make them think, “Wow, this event looks like a blast, I must have a ticket!”

But it’s not just about looks. We must also ensure that our ticketing platform is optimized for mobile devices. Have you ever tried navigating a website on your phone that wasn’t mobile-friendly? It’s like trying to unravel a mystery while blindfolded. Your customers should have a seamless ticket purchasing experience, regardless of the device they’re using.
Mobile devices play a significant role in the ticketing industry, with a growing number of consumers purchasing tickets through mobile apps. It is estimated that mobile ticket sales accounted for around 30% of total online ticket sales in 2020.

Now, let’s talk about simplicity. Don’t be that ticketing platform that requires users to go through 10 different steps just to buy a ticket. Keep the ticket purchase process as simple as possible. Nobody wants to feel like they’re climbing Mount Everest when all they’re trying to do is attend a concert or a sports event.

Lastly, let’s offer personalized recommendations. Who doesn’t love feeling like a VIP? By analyzing customer data and preferences, you can offer personalized recommendations for upcoming events that your potential customers may be interested in.

When it comes to creating an engaging user experience, remember to design an attractive ticket sales page, optimize for mobile devices, simplify the ticket purchase process, and offer personalized recommendations. Now, let’s get cracking on creating that irresistible ticketing platform that no one can resist.

Promoting Your Ticket Sales

The moment we’ve all been waiting for – getting those tickets out into the world and making some serious cash! But hey, it’s not as easy as just putting them on sale and expecting people to flock to your online ticket store. Now, you gotta do some marketing footwork to get those ticket sales skyrocketing. Here are some key points to keep in mind:

Implementing effective marketing strategies: You can’t just put up a poster on a random street corner and hope for the best. You need a solid marketing plan. Maybe it’s partnering with local businesses or hosting a pre-ticket release event. Get creative and think outside the box.

Utilizing social media platforms: Just having a Facebook page or an Instagram account ain’t gonna cut it. You need to engage with your audience, create jaw-dropping content, and maybe even throw in a meme or two for good measure. Don’t forget about those targeted ads – they can be a ticket-selling goldmine.

Collaborating with influencers: Find influencers who align with your event or target audience and strike up a partnership. Just be prepared to send them free tickets.

Running targeted ad campaigns: Don’t go throwing your money at every ad platform out there. Do some research, analyze your target audience, and get laser-focused with your ads. And don’t be afraid to get a little experimental with your ad copy and visuals – you wanna stand out in a sea of online noise, right?

Managing Ticket Inventory and Sales

So, you’ve managed to set up your online ticketing platform and now it’s time to dive into managing ticket inventory and sales.

First, tracking ticket sales and inventory is crucial for a successful ticketing business. You need to know which events are selling like hotcakes and which ones are gathering dust like that forgotten box of donuts in the office pantry. Keeping a close eye on your ticket sales will help you make informed decisions about pricing, promotions, and future events. Plus, it gives you an excuse to use fancy graphs and charts in your presentations.
Speaking of pricing, implementing effective ticket pricing strategies is essential to maximize your profits. Do you go for a fixed price per ticket or opt for dynamic pricing based on demand? Maybe you’re feeling adventurous and want to experiment with tiered pricing or early bird discounts. Whatever strategy you choose, just make sure it doesn’t leave your customers scratching their heads and wondering if they can afford to pay rent this month.
Refunds and cancellations. It’s inevitable that some people will have a change of heart or unexpected emergencies crop up. Make sure your refund policy is clear and easily accessible, because nobody likes playing hide-and-seek when it comes to their hard-earned money.
Managing ticket inventory and sales also offers an opportunity to utilize customer data for future sales. With the right tools and analysis, you can uncover valuable insights about your audience’s preferences and buying behaviors. Maybe you’ll discover that your customers have an uncanny penchant for 80s disco nights or that they can’t resist a good old-fashioned murder mystery dinner. Armed with this knowledge, you can personalize your marketing efforts and create events that are tailor-made to make their hearts go pitter-patter.

While managing ticket inventory and sales may have its challenges, it’s also a realm filled with exciting possibilities. Just remember to keep track of those ticket sales, price those tickets, handle refunds with finesse, and utilize customer data.

Conclusion

The market is booming, and if you want in on the action, you need to identify your target audience and analyze the competition. Once you’ve done that, it’s time to choose the right ticketing platform that suits your needs and budget.

Now that you’ve set up your ticketing platform, it’s time to focus on creating an engaging user experience. Design a ticket sales page and optimize it for mobile devices. And don’t forget to simplify the ticket purchase process and offer personalized recommendations. People love feeling special, after all.

You need to promote your ticket sales if you want to fill those seats. Implement effective marketing strategies, utilize social media platforms, collaborate with influencers, and maybe even run some targeted ad campaigns.

Managing ticket inventory and sales is crucial to your success. Keep track of ticket sales and inventory, implement pricing strategies that make sense, handle refunds and cancellations like, and utilize customer data to boost future sales.

In conclusion, selling tickets online may seem like a complicated venture, but with the right ticketing platform, an engaging user experience, effective promotion, and savvy inventory management, you’ll be well on your way to ticket-selling stardom.

Find out more about Vertical Marketplaces in “Comprehensive Overview of Vertical Marketplaces: How to Create”

Do you have an idea? We have a solution!

We'll develop and customize a marketplace for your needs

Get in touch

The post How to Sell Tickets Online: A Guide to Ecommerce and Ticketing Platforms first appeared on Cart-Power.