Design development and layout - Cart-Power

Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience

Ksenia Cheburova — Mon, 04 Dec 2023 08:39:00 +0000

The main goal of designing an online grocery store is to convert visitors into customers. To prevent customers from switching to competitors, it’s essential to plan the user journey from the website’s main page to the final order completion, finding a balance between creativity and usability.

Efficient design should be intuitive, with smooth product navigation, clear categories and filters, and easy ordering. Our UX/UI designer, Sergei Rogov, provided insights on the essential aspects of interface development for an online grocery store that require special consideration.

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1. Utilize Home Page Banners

Banners serve as a pivotal tool for boosting website conversion rates. On the main page, they can showcase promotions, products of the day, new recipes, or curated product selections. The key is to ensure that they are conspicuous without causing visual clutter. Notably, approximately 84% of users engage solely with the first image in a carousel, underscoring the importance of dynamically changing banners to captivate attention.

2. Implement Intelligent Search

The smart search feature should be prominently displayed in a familiar location for users. Enhancing the search bar graphically ensures maximum visibility to attract buyers’ attention effectively. Modern online store search functionalities should include auto-suggestion, typo correction, and synonym-based search capabilities.

Try CS-Cart Live Search add-on. Through this tool, you can personalize the look, establish specific search parameters, incorporate auto-suggestions, and more. This effectively eradicates customer loss stemming from a convoluted search process and irrelevant search outcomes.

3. Include an Extra Menu Featuring Thematic Catalog Sections

To provide buyers with rapid access to popular products and selections, these items can be housed within a distinct menu. Typically located at the top of the page, this placement ensures immediate visibility to the user.

4. Utilize High-Quality Images

Compelling food photos can effectively convey the qualities of your product, even without the ability to taste it. Uploading high-quality product images is vital for boosting sales.

Product pictures should be enticing and presented in a uniform style. It’s advisable to engage the services of food photographers for this purpose. When capturing images, natural light, a minimalistic backdrop, varied angles, and appetite-inducing elements should be incorporated. Additionally, the packaging details and product texture should be clearly visible in the photographs.

5. Incorporate an Infographic

Consumers often make product choices based on various attributes, but some individuals prefer not to spend time examining all available options. This typically involves navigating to the product card, locating the specifications tab, and reading through the details. By presenting essential information prominently, customers can make purchasing decisions more quickly and easily. Product features can be displayed as infographics alongside the main product photo or as supplementary images on the product card.

6. Craft an In-depth Product Description

In the product description, include details from the packaging such as composition, calorie content, storage guidelines, and manufacturer’s identity. This practice aids buyers in making well-informed purchasing choices. Additionally, highlight specific labels like “contains allergens”, “suitable for individuals with diabetes”, “vegetarian”, and “suitable for fasting”. If your products possess distinctive attributes or competitive advantages, such as the creation of gluten-free cookies, be sure to emphasize these aspects in the description.

7. Streamline the Ordering Process

Reducing the number of steps required for customers to place an order enhances the likelihood of completing a purchase. Simplifying this process boosts conversions and draws in more customers. Providing the option to swiftly review products and proceed to checkout expeditiously prevents buyers from reconsidering their decision.

Shorten the customer’s path by enabling guest orders, allowing clients to place orders without the need for registration. However, this may lead to administrative challenges, as orders are not associated with specific online store users. This issue can be resolved by automatically generating a user account after a successful order, and an add-on for this functionality is available in CS-Cart.

8. Add Product Options to a Product Card

Instead of inundating the catalog with numerous similar products, it is more effective to consolidate all available product options onto a single product card. This approach, commonly employed by pizzerias, allows for the convenient inclusion of buttons to select parameters such as diameter, type of dough, and spiciness directly on the product card. Additionally, as options are selected, the price should adjust automatically for a seamless user experience.

It’s essential that when a specific option is chosen, the product image also updates. This feature stimulates cravings and assists the buyer in feeling confident about their selection. To enable the uploading of an extensive range of images for options in CS-Cart, there is a dedicated Additional Option Images add-on.

9. Implement the Recommended Products Block

When a visitor is in a purchasing mindset, it’s relatively easy to encourage them to make additional purchases. Incorporate sections such as Similar Products and Additional products onto the product card to effectively promote cross-selling. This approach is particularly effective in suggesting complementary items, such as offering candy or chocolate when a store visitor adds ground coffee to their cart. Additionally, when providing ready-made meals, relevant suggestions for additional products, such as toppings and souses, can enhance the customer’s options, ultimately increasing profits.

These additional sections can be strategically placed both on the product card and in the cart, positively impacting the overall user experience. The placement of Similar Products and Additional products sections should be tailored to the specific characteristics of the online store.

10. Add Ratings and Reviews

Incorporate product ratings and reviews to address pre-purchase quality concerns. Ensure that customers can easily access reviews and ratings directly from the product page, eliminating the need to navigate to external sites. Optimizing the visibility and accessibility of these sections will enhance customer confidence in the product. Moreover, ratings and reviews serve as social proof, boosting trust and stimulating interest in purchasing a product with higher ratings.

11. Offer Adaptable Cart Management Options

Ensuring user convenience involves not only effortless addition of products to the cart but also the ability to manage them as per the buyer’s preference. This includes the capability to remove a product if the buyer changes their mind, adjust the quantity, and more. Additionally, selected products should be retained even after the browser window is closed for a seamless shopping experience.

12. Save Information in Customer’s Account

A user-friendly personal account should allow users to track order statuses, view purchase history, and easily reorder items with just one click.

13. Create Informative Pages to Address Customer Inquiries

Every online store seeks to distinguish itself from competitors and persuade customers that their products are the ones to purchase. Emphasizing the production features, raw materials, and suppliers is particularly crucial for local farms or highly specialized stores.

To prevent product cards from becoming overloaded with excessive information, it’s advisable to present intriguing facts and competitive advantages on a separate “About Us” or “Frequently Asked Questions” page.

14. Leverage Your Blog for Organic Product Promotion

Recipes on websites or social networks are one of the drivers of growth in purchases in the e-grocery segment. Post them on your blog to advertise your products natively. Provide easy navigation so that the visitor can add products to the cart directly from the recipe page. In CS-Cart you can link recipes to products using the Power Blog add-on.

15. Evaluate Adaptability and Enhance the Application

The majority of users prefer ordering groceries and food delivery via smartphones. Ensure that they can effortlessly navigate the interface, easily access the required information without excessive clicking and scrolling, and that the visuals are well-suited to the screen width.

Consider investing in the development of a mobile application, as this can provide a competitive edge and streamline the purchasing process for customers. However, it’s crucial to prioritize simplicity and clarity in the application’s primary function. The application should leverage smartphone benefits such as rapid access to instant messengers, form auto-fill features, registration via social networks, and mobile payment capabilities.

Do you have an idea? We have a solution!

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When engaging Cart-Power for UX/UI design, the focus extends beyond aesthetic appeal. The emphasis is on developing online stores and food services that effectively address user needs across various interaction scenarios, ultimately leading to increased sales.

From organic forms to augmented reality, the future of web design is already here. Find out which trends will be the main ones this year!

The post Creating an Ideal Online Grocery Store Interface: 15 Key Rules for an Exceptional User Experience first appeared on Cart-Power.

Front-end Development

Cart-Power Team — Wed, 08 Feb 2023 07:49:57 +0000

Front-end Development for Online Stores and Marketplaces

We’ll develop an adaptive and cross-browser front-end for a powerful interface and performance of your marketplace or online store on any device.

What We Can Do

Implementing the front-end is a key step of developing an eye-catching website. With competent front-end development your site will display correctly and perform more effectively on any device and in any browser.

We’ll develop a website interface based on your drafts or ready layouts. Our team will implement in precise details everything that designers created.
Thanks to extended experience with CS-Cart, we have excellent knowledge of all subtleties of working with styles and templates in this CMS.
We take a comprehensive integration approach: we help to develop mobile layouts, create a skin, adapt it to all pages, and deliver the project after extensive testing.

We’ll Design Layouts for You

We will analyze your references, best practices and after that create attractive page layouts for various devices.

What You Get With Integration from Cart-Power

Adaptive front-end

User-friendly interaction on any devices.

Cross-browser compatibility

Correct display and functioning in various browsers.

Fast page loading

Fast page loading speed due to optimized code.

Simple and clean code

Neat and structured code will make it easy to maintain the website and work with it further.

Front-End Stages

You provide drafts and layouts for pages. We analyze them and gather all your requirements and wishes for the project.

We discuss and agree with you on a preliminary estimate of the cost and deadlines provided by technical specialists. We draw up a technical specification.

We develop a new skin and integrate it to all pages of the site on a test server. The front-end is tested for cross-browser compatibility, validity, and compliance with layouts.

We demonstrate the final version to you and integrate the design of your marketplace or online store without affecting the functionality of the site.

If You Still Have Questions

Are you doing the front-end only from scratch or you can modify or optimize the existing site front-end?

In addition to designing and integrating the front-end from scratch, we can optimize the existing one. However, if the current front-end has many errors, does not meet the standards of validity, or does not fit the CMS, then it would be better to create it from scratch. This will require prior evaluation by a technical specialist.

What do I need to provide for developing the front-end according to my layout?

To build the front-end in strict accordance with the layout, there should be: a style guide, your comments, explanations, interactivity, markup, uploaded icons, and layout structure. Therefore, for the front-end development from scratch, we create layouts based on your drafts and layouts, and after that we integrate them on the site.
To speed up the integration process, you can provide your layouts in Adobe XD, Figma, Photoshop, or InVision.

What technology stack are you using?

Our specialists have extensive experience working with CS-Cart. The technology stack for CS-Cart is: Smarty template engine, Less preprocessor, and the JQuery library.
First of all, the result is important for us, so our developers regularly train, improve their skills and get certified in CS-Cart.

How much does design integration cost?

The cost of integration depends on the amount of work: will it be a front-end for a marketplace or an online store, the number of pages, will new functionality be added, how much it will differ from the default, will the site structure change. To understand the cost and timing of integration, a preliminary assessment of the scope of work by a technical specialist will be required.

Let’s discuss your idea

Share your idea and we estimate your project

The post Front-end Development first appeared on Cart-Power.

Analytics and Architecture Design

Cart-Power Team — Wed, 31 Aug 2022 13:07:17 +0000

Analytics and Architecture Design for Online Stores

We create a structure of your online project and build work logic.

We prepare a roadmap and detailed estimation for implementation to the website.

Why Architecture Design is Important

Architecture design is a basic stage of project development. The main goal is to gather a single comprehension of the project works. It should be clear for clients and developers to get the expected outcome.

For competent technical specification. Save your time and don’t waste the budget on bug fixing.
For organizing the content. Make your store clear and attractive for customers.
For understanding CS-Cart possibilities. Get functionality recommendations, estimate time and money needed to implement your business idea.

Stages of Architecture Design

We collect the information about the project.

We’ll explore your requests, goals and tasks of the project. Analyzing the market and specific business.

We develop the structure and prototype landing pages.

We’ll optimize directory structure based on SEO, will prepare navigation with filters and sorting, sections and pages that are needed.

We work through functionality and develop CJM

We’ll explore competitors and analyze your target audience. Our team will prepare user scenarios for effective engagement with the store.

We prepare technical specifications for implementation.

We’ll prepare a list of default CS-Cart capabilities and necessary modifications. We'll make detailed technical specifications.

What You Get with Cart-Power

Ready website structure with landing page prototypes

CJM with user stories

Ready technical specification describing stages

Step-by-step backlog for implementation

If You Still Have Questions

How much time will analysis and architecture design take?

Creating structure and preparing technical specifications can take from 1 working week to 1 month. It depends on the scale of your project. It could be a small online store or web-resource with no comparison on the market and a lot of 3rd party services integrations.

How much does it cost?

The estimate of costs includes the number of pages and complexity of your business process. Leave a request and we’ll be in touch to discuss all necessary details.

Is preparing a mobile version included in this service?

During creating a prototype we always take into account adjusting your project to the mobile version. Beside this you will get the website structure in xmind format, prototypes of landing pages, Customer Journey Map, backlog and ready technical specifications for development.

Start your business with Cart-Power

Share your idea and we estimate your store

The post Analytics and Architecture Design first appeared on Cart-Power.

UI/UX Design Development

Cart-Power Team — Thu, 02 Sep 2021 11:02:10 +0000

UI/UX Design Development

We develop an attractive interface for your store and highlight the brand value.

Your customers will want to come back and make a purchase again.

UX Design

We design a convenient interface and create a positive user experience. We analyze user interactions and improve their journey for better goals achievement.

UI Design

We supplement visual architecture using your corporate colors, styles, animation and graphics. Build your personality, distinguish your product from competitors and induce your customers to communicate.

What We Can Do

For online stores

The main goal of the store design is to convert visitors into customers. To keep your customers from bouncing, we design customer journey maps, product navigation, and make managing a shopping cart and the purchasing process more comfortable. We’ll think over every detail to make shopping easy.

For applications

Release new product, developing the store for various devices. We’ll adjust pages and build efficient consumer interaction with the product into a mobile version. Design will engage visitors to explore your store, functional interface will take care about conversion.

For services

Create a convenient business ecosystem. Functional personal accounts, feedback forms, calculators and other services affect the user experience. We’ll develop and build any element into the general concept of your store.

Stages of Design Development

Preparing

We make a brief with a client, analyze competitors' practices, find out the best solutions and offer a mood board.

Implementation

We create page prototypes, interaction logic, UX-design. Our designers consider basic colors and styles. They develop visual design based on prototypes, adding project personality and UI design.

Release

We approve the design with you and integrate it into your website testing all elements.

If You Still Have Questions

Why do I need UI/UX design if I have a simple website?

Nowadays consumers have a huge range of places to make a purchase or to get information. Your product should be unique to be competitive. Also it should be user-friendly to retain customers. Uniqueness and usability balance is the main goal of UI/UX design.

How long will developing UI/UX design take?

Design layout development takes 1 month on average. Elaboration of the interaction logic is not linear and could be modified in the next stages. Implementation of the website design can take from 2 weeks to 2 months.

How many drafts of the design will I get?

After discussing your wishes and requirements for the website we develop up to 3 mood boards (drafts). They contain a color palette, fonts, and graphics elements. After choosing the best solution we start to develop a full version of the design.

What will your design include?

Ready mockup in Figma, style guide, technical implementation on the website.

How much does development of UI/UX design cost?

The cost will be based on the project manager, designer and front end developer hours spent. The complexity of the design and the cost in general will depend on: the number of pages, the number of mockups for adaptive front end, the number and interactivity of elements.

Let’s discuss your idea

Share your idea and we estimate your project

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The post UI/UX Design Development first appeared on Cart-Power.

Online Store Redesign

Cart-Power Team — Thu, 02 Sep 2021 10:58:43 +0000

Online Store Redesign

We’ll create a relevant design, renew site structure and make a clear interface.

Adjust your store to current business goals!

When You Need a Redesign

The goal of redesign is to increase traffic, loyalty and trust of clients. Create easy-to-use product pages, adapted for different devices, and encourage target actions.

The target audience is expanding.When you enter new markets, expand sales geography, adapt the front end for new visitors.

The range of products is increasing. When you add new products, change the product page and description information.
Traffic drops and the bounce rate rises. When your customers can’t find needed information and leave the site.
The site identity updated. Create new elements and services with an authentic layout.

What Will We Do

Functional redesign

We’ll modify structure, add new services, and create convenient automation.

Visual redesign

We’ll update corporate colors, styles, and graphics. We’ll create brand identity and highlight you among competitors.

Conversion redesign

We’ll build an easy user journey and eliminate causes of traffic and conversion drop.

Complete redesign

Total renewal if your store grew up and the old design doesn’t fit.

To understand the redesign goals, check your website with UX audit.

Redesign Stages

Preparations

We make technical specifications based on client wishes and UX audit results
Create several mockups and prototypes
Pick up one of them for implementation

Implementation

We implement new design to the project
Test and review the functionality and performance

Release

We demonstrate our work and complete the final testing

If You Still Have Questions

How often should I do the redesign?

There’s no strict time frame for redesign. In most cases, it is recommended to check your site for usability and refresh design every 4 years. But always remember the goal of the redesign.

How much does a redesign cost?

The cost depends on: number of pages, the number and interactivity of elements. To accurately calculate the cost, send us a request and we’ll get in touch with you.

How can redesign impact search results?

Competent and adaptive design make a site user-friendly. It boosts up behavioral factors of your SEO promotion. But don’t forget about accurate settings of URL for main pages during the redesign. And you won’t lose your positions in search.

Do you provide redesign services only for CS-Cart stores?

Yes, we are the top CS-Cart developers and know all the platform operation subtleties. CS-Cart provides wide opportunities and you can launch any online business. We’ll redesign your website if it is on CS-Cart or you’re ready to migrate to CS-Cart.

Let’s discuss your idea

Share your idea and we estimate your project

The post Online Store Redesign first appeared on Cart-Power.