Audit and promotion - Cart-Power https://cart-power.com CS-Cart custom development for marketplaces and online-stores Wed, 19 Jun 2024 12:52:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://cart-power.com/wp-content/uploads/2021/12/cropped-favicon-150x150.png Audit and promotion - Cart-Power https://cart-power.com 32 32 Boosting Sales on Multi-Vendor Marketplace: Effective Strategies for Off-Season Success https://cart-power.com/blog/boosting-sales-on-marketplace-in-off-season/ Thu, 21 Sep 2023 11:31:18 +0000 https://cart-power.com/?p=23628 The off-season can be a tough time for multi-vendor marketplaces. With fewer buyers and lower sales, it's important to come up with effective ways to boost your sales during this time.

The post Boosting Sales on Multi-Vendor Marketplace: Effective Strategies for Off-Season Success first appeared on Cart-Power.

]]>

The off-season can be a tough time for multi-vendor marketplaces. With fewer buyers and lower sales, it’s important to come up with effective strategies to boost your sales during this downtime. In this blog, I’ll share some clever strategies to help your marketplace thrive even when the season is slow. So, let’s dive in!

off season

Understanding the Off-Season

The off-season poses challenges for business owners on multi-vendor marketplaces. Sales decline, customer interest vanishes, and competition becomes more intense. Despite these obstacles, there are effective strategies to overcome them and bolster sales during this otherwise slow period. Let’s delve into these strategies in detail.

First and foremost, businesses should focus on marketing initiatives tailored specifically for the off-season. Crafting compelling promotional campaigns, offering exclusive discounts, or running limited-time sales can help attract customers and create a sense of urgency. Additionally, leveraging social media platforms to engage with customers and generate buzz is crucial during this time. Engaging content, giveaways, and contests can all play a significant role in driving traffic and sales.

Do you have an idea? We have a solution!
We'll customize your online store for any needs
Find out more

Moreover, optimizing product listings and ensuring they are visually appealing and informative is essential. Investing time in high-quality product descriptions, professional product images, and customer reviews can instill confidence in potential buyers, ultimately boosting sales. In addition, improving search engine optimization (SEO) for product listings will increase visibility and attract organic traffic.

Customer retention should not be overlooked either. Offering incentives for repeat purchases, such as loyalty programs or special promotions for returning customers, can help maintain customer loyalty even during the off-season. Providing exceptional customer service and personalized communication can also differentiate a business from its competitors and cultivate long-term customer relationships.

Collaboration with other businesses or influencers within the same industry can be mutually beneficial. By partnering up, businesses can expand their reach, tap into new customer segments, and collaborate on cross-promotions to increase sales collectively. With joint efforts, brands can generate more buzz, gain credibility, and drive traffic to their marketplaces.

Furthermore, taking advantage of the off-season to improve operations and streamline processes is crucial. This includes optimizing inventory management systems, enhancing delivery logistics, and refining customer support mechanisms. By doing so, businesses can ensure a seamless customer experience and position themselves as reliable and efficient sellers.

Although the off-season may present challenges, business owners on multi-vendor marketplaces can employ effective strategies to boost sales during this period. Through targeted marketing campaigns, optimized product listings, customer retention efforts, collaborations, and operational improvements, businesses can navigate the lulls and achieve success even in the face of competition and decreased customer interest.

Tips and Strategies

Breaks in the action can be beneficial. You can utilize the off-season for personal growth rather than holding back. A change in mindset can transform slow periods into exciting opportunities to prepare for the future. Embracing a different perspective that acknowledges the value of quiet moments can be valuable. Here are examples to inspire you:

Offer Seasonal Discounts

During the off-season, customers may be hesitant to spend money. By offering attractive seasonal discounts, you can incentivize them to make purchases. This strategy can help you stand out from competitors and increase sales volume.

Sales and discounts can increase sales volume

Cross-Promote Products

Collaborating with other vendors on the marketplace can be mutually beneficial. By cross-promoting each other’s products, you can reach a wider audience and potentially attract new customers. This strategy also creates a sense of community among vendors, fostering a positive and supportive environment.

Different brands for cross-promotion strategy

Implement a Referral Program

Word-of-mouth referrals can be potent for growing your customer base. By implementing a referral program, you encourage existing customers to refer new customers by offering them discounts, rewards, or other incentives. This strategy can amplify the reach of your marketing efforts and generate new sales leads.

Use and implement referral program

Improve Product Descriptions

Product descriptions play a crucial role in enticing customers to make a purchase. Enhance your product descriptions by including high-quality images, detailed specifications, and customer reviews. Providing comprehensive and accurate information helps build trust with potential customers and increases the likelihood of a successful sale.

product description
Review product descriptions, find benefits

Optimize Search Results

When customers search for products on the marketplace, it’s essential to ensure your offerings appear in relevant search results. Use relevant keywords in your product titles and descriptions to improve your visibility. This optimization increases the chances of potential customers discovering your products and boosts the possibility of sales.

Run Email and Social Media Campaigns

Staying connected with your customer base is crucial, particularly during the off-season. Utilize targeted email and social media campaigns to share updates, promotions, and new products. By engaging with your customers digitally, you can remind them of your presence, provide value, and encourage them to make purchases.

Provide Excellent Customer Service

Exceptional customer service is a cornerstone of any successful business. During the off-season, go the extra mile to provide outstanding service. Address customer issues promptly, offer easy return and refund policies, and ensure a seamless shopping experience. Satisfied customers are more likely to become repeat customers and recommend your marketplace to others.

Offer Free Shipping or Discounted Rates

Shipping costs can be a deterrent for customers, especially during the off-season when budgetary concerns may be more prominent. By offering your customers the convenience of delivering their preferred items to their doorsteps without any additional cost, you can attract more attention to your store during the off-season.

According to Webinterpret research, free shipping influence on purchase decision

Collaborate with Influencers

Partner with social media influencers or bloggers who have a significant following in your niche to showcase your products and attract more customers. Collaborate with other brands, create helpful content will attract and engage people on your website.

Encouraging User Reviews and Testimonials

Reviews and testimonials are the lifeblood of a multi-vendor marketplace. They not only provide valuable insights for potential buyers but also generate a sense of community and trust. Incentivize those reviews, showcase the positive ones, and address the negative ones with care. Your customers will thank you, and your sales will soar.

testimonials
Use positive testimonials and work on the negative

Analyzing Data and Making Data-Driven Decisions

In the ever-evolving world of e-commerce, staying ahead of the curve is not just important, it’s essential. And how can you possibly do that without diving into the world of data analysis? You can’t just rely on guesswork and wishful thinking. You need cold, hard numbers to guide your decisions.
Monitoring sales and customer behavior is your first step towards success. Keep a close eye on your sales figures. Are there any dips or spikes? Is there a specific product that is gaining popularity? Understanding these patterns will enable you to tailor your strategies accordingly. Maybe it’s time to revise your product offerings or invest more in advertising those popular items.

Final Words

Implementing above-mentioned strategies will undoubtedly increase your chances of succeeding during the off-season and beyond. However, if you’re looking to take things to the next level and customize your marketplace for even better results, don’t hesitate to reach out to our team. We have the expertise to tailor a solution that precisely fits your business needs.

Do you have an idea? We have a solution!
We'll develop and customize a marketplace for your needs
Get in touch

The post Boosting Sales on Multi-Vendor Marketplace: Effective Strategies for Off-Season Success first appeared on Cart-Power.

]]> SEO Promotion https://cart-power.com/services/seo/ Mon, 04 Oct 2021 11:02:56 +0000 https://internal.cart-power.com/wp/?page_id=14774 SEO for CS-Cart Stores and Marketplaces Get customers for free, launch a sales funnel and increase conversion.We will...

The post SEO Promotion first appeared on Cart-Power.

]]>

SEO for CS-Cart Stores and Marketplaces

Get customers for free, launch a sales funnel and increase conversion.
We will help you get to the top of search results.

Order optimization

Why Do You Need SEO

Increase business income

By attracting new customers, increasing loyalty to your site, improving conversion and developing additional sales tools.

Improve awareness and trust

The more often the website appears in search results, the more people get used to it. Organic search results are more trustworthy than ads.

Save on advertising

Reduce the cost of contextual advertising by optimizing pages for requirements of search engines.

Outrun competitors

Grab the competitors audience - 75% of people click on the first three search results.

What SEO Service Includes

The scope of work is signed monthly for the whole year and includes: internal, external optimization and promotion, linking the site to the promoted region, analysis and improvements in usability, analysis and work on behavioral ranking factors. Every month you receive a progress report.

1 month:
  • Setting up analytics systems
  • Setting up goals
  • Technical site analysis
  • Backlink analysis
  • Competitor, usability, and ranking factor analysis
  • Conducting work to increase CTR
  • Fixing technical errors
  • Developing an individual optimization and promotion strategy
2-3 months:
  • Technical site analysis
  • Fixing technical errors
  • Analyzing webmasters for errors
  • Collecting and clustering semantics for priority landing pages
  • Creating additional filter landing pages
  • Forming catalog structure based on search demand
  • Checking region, product feeds, checking product in
  • Google Merch
  • Maintaining a blog
4-6 months:
  • Site speed audit and strategy formation to increase site speed
  • Reviewing metrics after 3 months of work
  • Adjusting the promotion strategy based on obtained results
  • Technical site analysis
  • Fixing technical errors and other site edits
  • Analyzing webmasters for errors
  • Collecting and clustering semantics for priority landing pages
    Creating additional filter landing pages
7-9 months:
  • Reviewing metrics and adjusting the promotion strategy based on obtained results
  • Technical site analysis
  • Fixing technical errors and other site edits
  • Analyzing webmasters for errors
  • Collecting and clustering semantics for priority landing pages
  • Creating additional filter landing pages
  • Analyzing the completeness of content on promoted pages
  • Optimizing textual content
10-12 months:
  • Analyzing site dynamics and promotion, adjusting strategy
  • Technical analysis and error correction
  • Analyzing site traffic, analyzing bounce rates
  • Analyzing usability, commercial ranking factors
  • Analyzing competitive environment in various dimensions
  • Regularly updating the blog
  • Analyzing webmasters for errors
  • Optimizing priority landing pages, analyzing promotion progress
Previous
Next

What Will We Do?

Rank up your store for profitable search queries
Increase organic traffic
Increase the trust of visitors and search engines
Increase website conversion
Generate your extra profit

Ready-Made Solutions to Improve SEO

In our store you can find add-on solutions for specific tasks to increase page loading speed and improve visibility in search results. They do not require large investments, do not disrupt the operation of the site, and are easy to turn on and off.

Lazy Load for Images and Blocks
SEO for Filters
JSON-LD Markup
WebP Images
Open Graph Markup
SEO for Images
All-in-One SEO Pack
View all SEO add-ons
What You Get with Cart-Power
01
Saves time and efforts

All necessary staff do the promotion work: from optimizing page load speed to eliminating technical errors.

02
Individual approach

We don’t work with one checklist for everyone. We consider your competitors data, your niche and find practices that suit your business.

03
Safety

We follow the recommendations of search engines, which guarantee a long-term effect and secure your project from penalties. We remove existing search engine filters, if necessary.

04
Reliability and Reputation

Many years of experience in promoting on CS-Cart. We know the specifics and pitfalls of e-commerce. We develop projects, ensuring stable results and minimizing risks.

05
Report for any period

You will work with a personal project manager. They provide all reports and any advice on issues.

06
Transparency and openness

We fix the price in the contract and guarantee no hidden payments.

If You Still Have Questions

SEO optimization is a long-term investment tool. Time of the first results depends on: the domain age, high competition, timely approval and implementation of changes by the customer. On average, the first results will be noticeable after 3 months of the regular work.

The final cost of SEO promotion can be announced after an SEO audit. Age, theme and current state of the website influence the cost. You can order a free preliminary audit to understand what the problems are now.

We recommend making changes if the site does not meet the requirements of search engines, is not attractive to your audience, and users do not understand how to place an order.

Contextual advertising and SEO optimization are not opposite. Their combined use provides better audience coverage. Contextual advertising gives quick results if you make a constant financial investment. SEO optimization effect will last longer. We recommend keeping a balance between advertising and SEO optimization.

The reasons for low conversions may be hidden: poor usability, inflated prices, attracting an uninterested audience. We constantly analyze competitors, study the site usability to adjust the promotion strategy and avoid such problems.

Cases

Read more
santehlux
stl-nn.com
Santechlux – Online Store of Sanitary Ware and Bathroom Accessories
Посмотреть
internetmagazin.merida39.ru
«MERIDA» — Online Store for Cleaning Products
Посмотреть
Previous
Next

Order SEO

Find out what your website can do

Read More About SEO

Checklist For Online Store SEO

SEO promotion for online store is a complex and hard work. Don’t want to make a mistake? Follow this optimization checklist made by our team.

Previous
Next

The post SEO Promotion first appeared on Cart-Power.

]]> Usability Audit https://cart-power.com/services/usability-audit/ Thu, 02 Sep 2021 11:12:01 +0000 https://internal.cart-power.com/wp/?page_id=13685 Usability Audit We’ll put your website under the microscope and figure out what stops it from increasing conversion...

The post Usability Audit first appeared on Cart-Power.

]]>

Usability Audit

We’ll put your website under the microscope and figure out what stops it from increasing conversion and hinders customer convenience.

Get in touch

When Required?

The main goal of UX audit is to find out mistakes in interaction between visitors and your store. UX audit also helps to test your ideas for new projects.

  • Abandoned carts. Customers don’t complete a purchase because of confusing navigation – they don’t know how to get to checkout.
  • No target actions. The number of filled forms, subscriptions, downloads, and reviews decline. Calls to action don’t work.
  • High bounce rate. Customers can’t find needed information and leave the website. Unclear front end, complicated searching, information is not in order.

What We Can Do

ANALYZING ELEMENTS LAYOUT

We check elements location, how easy new customers navigate on the website.

CHECK EXTRA ELEMENTS

We analyze elements that hinder customer journey and make extra clicks.

ANALYZING GENERAL COMPONENTS

We check the catalog, product page, main menu needed for vital site processes, for the necessity of optimization.

ANALYZING ADD COMPONENTS

We check the footer, reviews, and the blog pages that may implicitly influence the website processes.

REPORT AND RECOMMENDATIONS

We make a list of usability recommendations that you can implement on your website.

Improve usability of your store


Let's discuss

What You Get as a Result

You will have a detailed roadmap to increase your profit and improve your store.

You get information about:

  • Customer journey
  • Most of bottlenecks with descriptions and screenshots
  • Conclusions and tips for improvements
  • Сompetitor analysis and best practices

You can implement tips by yourself or entrust improvements to us, using the seo promotion.

UX Statistics

0 %
Сustomers don’t complain, they just leave
0 %
Visitors make a full conclusion based on front end
0 %
of sales get lost by the companies per year because of unfriendly websites

 Source: startupbonsai.com

If You Still Have Questions

UX audit helps to find weaknesses of your website front end, navigation, and blocking elements. It can clarify what has an impact on visitors’ satisfaction from the website and for conversion eventually. The easier it is for visitors to navigate, the more likely they will make a target action.

You can hand them over to your developers for implementation. Also we provide modification and SEO promotion services.

Firstly, estimate your website usage convenience on your own. Secondly, use heatmaps to see how visitors interact with your site. And finally, analyze statistics from Google.Analytics. To get the detailed analysis, use the service of Cart-Power.

The cost of UX audit depends on your website niche, number of pages, and urgency. To accurately calculate the cost, send us a request and we’ll get in touch with you.

It is enough to leave a request on the site. Our project manager will contact you to clarify the problems you are currently facing, your goals, objectives and draw a preliminary plan for the project development.

Order an audit

Find out what your website can do

Customer journey

Most of bottlenecks with descriptions and screenshots

Conclusions and tips for improvements

Сompetitor analysis and best practices

The post Usability Audit first appeared on Cart-Power.

]]> Technical SEO Audit https://cart-power.com/services/technical-seo/ Thu, 02 Sep 2021 11:09:47 +0000 https://internal.cart-power.com/wp/?page_id=13681 Technical SEO Audit We check online stores for performance, find mistakes, and get your store ready for promotion....

The post Technical SEO Audit first appeared on Cart-Power.

]]>

Technical SEO Audit

We check online stores for performance, find mistakes, and get your store ready for promotion.

Let's discuss

When Required?

Checking the technical side is the first step to effective and fast performance of your online project. The main goal is to reveal technical errors and vulnerabilities that prevent sustainable development and flexibility of your business.

  • Before running the project. Lay down a solid base for project promotion and don’t waste time on modification after running.
  • The project is replatforming. Migrating CMS is a complicated process, technical audit helps to control and prevent technical issues.
  • Ranking goes down. This issue can be a result of: wrong robot.txt settings, lack of ssl-certificate or metadata, mixed content and other reasons.
  • Traffic is dropping. The load speed is the major factor for usability. If the pages are long loaded, the customers opt for another website.

Who Needs?

Online stores

To improve search positions and build competitive websites.

Service websites

To increase credibility of the website and create a safe and reliable process of a service.

Marketplaces

To save vendors’ and clients’ time. The marketplace can cope with high traffic.

Audit Stages

01
Store structure analysis
  • Sitemap
  • Robot.txt
  • URL
  • Availability of internal links
  • Website security
02
External technical components
  • Indexing pages at Google
  • Redirection setting
  • Outbound links
  • Metatags
03
Internal technical components
  • Micromarking
  • Opengraph
  • Search engine filters (penalties)
  • Duplicated pages and canonical links
04
Load Speed ​​Audit
  • Server/hosting check
  • Server and client side code
  • Validity of layout

What You Get as a Result

You will get a detailed report with a problems list and each issue description. We will prioritize problems and will give you recommendations for improvements.

You can fix mistakes by yourself or entrust improvements to us, using a seo promotion.

If You Still Have Questions

The cost of technical audit depends on the site niche, number of pages, and urgency. To accurately calculate the cost, send us a request and we’ll get in touch with you.

It helps to build a solid foundation for website growth and can improve search positions. But the growth process involves more components. For the best results, we recommend our seo promotion service.

Depending on the number of pages and website complexity it may take from 1 day to 1 week. For example, if your website has 5 mln pages, the program research (parcing) only may take up to 4 days.

Order an audit

Find out what your website can do

Read More About Topic

Checklist For Online Store SEO

SEO promotion for online store is a complex and hard work. Don’t want to make a mistake? Follow this optimization checklist made by our team.

Previous
Next

The post Technical SEO Audit first appeared on Cart-Power.

]]> Comprehensive Online Store SEO Audit https://cart-power.com/services/comperensive-seo/ Thu, 02 Sep 2021 11:07:36 +0000 https://internal.cart-power.com/wp/?page_id=13676 Comprehensive Online Store SEO Audit The best way to reveal project bottlenecks and build long-term development strategy Order...

The post Comprehensive Online Store SEO Audit first appeared on Cart-Power.

]]>

Comprehensive Online Store SEO Audit

The best way to reveal project bottlenecks and build long-term development strategy

Order an audit

When You Need an SEO Audit

To optimize a new website

For stable growth in search. To grab customers' attention as quickly as possible.

To explore growth points

For running websites, to find and distribute capacities for best promotion profit.

To improve conversion

Reduce bounce rate, detect usability problems and increase selling capacity.

To gain new ideas

Discover insights to build website promotion strategy.

SEO Audit Includes

ANALYSIS OF INTERNAL SEO

We’ll check page content to comply with rules and requirements of the search engine.

ANALYSIS OF TECHNICAL SEO

We’ll check page load speed, image quality, and user interaction with content.

USABILITY ANALYSIS

We’ll research how clear the website interface is on each stage of the customer life cycle. How quickly customers can reach their goals.

ANALYSIS OF EXTERNAL SEO

We’ll find opportunities to increase your website visibility. Finding suitable donor websites to post content with links to your store.

ANALYSIS OF SELLING CAPACITY

We’ll check all elements that can positively impact your conversion and revenue.

Find out what your website can do


Share your idea and we will help with SEO analysis

Let’s discuss

SEO Audit Stages

01
Project manager will clarify your goals and collect your expectations
02
You’ll provide website access
03
SEO specialists will analyze your website and reveal all mistakes and gaps. We’ll create a roadmap to correct mistakes with developers
04
Project manager will provide a complete report with recommendations

What You Get as a Result

Let's discuss
  • You get a complete report with bottlenecks that hinder the growth of your profit. And a prioritized recommendations list with issues to fix.
  • Detailed description of the reasons behind the poor indexing and ranking, low site traffic, and performance of your competitors
If You Still Have Questions

The cost will depend on the number of websites and pages that need to be audited.

Up to 15 business days, including time for data collection.

Our SEO specialist will check all website pages. He will find all issues, assess critical mistakes and offer recommendations. Then, we can fix all these issues with our developers.

Search engine algorithms are always improving. You add new pages and content during development of your website. We recommend auditing your website at least once a year for not losing positions of the search results.

An audit can help you with planning your website strategy. You can evaluate the market, consider competitors’ strategy, and avoid mistakes in advance. Audit is a long-term investment.

Cases

Read more
csirentals
csirentals.com
CSiRentals – Professional Photo and Video Equipment Rental Service
Посмотреть
lakelite.com
Lake Lite – Online Store of Lighting Equipment for Boats and Piers
Посмотреть
Previous
Next

Order an audit

Find out what your website can do

The post Comprehensive Online Store SEO Audit first appeared on Cart-Power.

]]>